The semester and academic year curriculum offers a wide selection of courses. Courses are held at Griffith College Dublin (GCD). KEI students are integrated with Irish students in the classes.

Course Selection

• Download the Course Offerings file. Select courses based on your needs and availability. Choose at least 4 alternate courses in case of cancellation or scheduling conflicts. A list of courses with descriptions is provided below for your convenience. Note that KEI and Griffith College may change course offerings. Contact a KEI Advisor for the most update list of courses.
  
  
• Download the Course Syllabi. Syllabi are available for most courses. If you do not find a syllabus for a course, contact KEI and we will obtain the syllabus from Griffith College.
  
  
• Coordinate your course selection with a KEI Advisor and the study abroad office at your school.

Credit
Griffith College uses the European Credit Transfer System (ECTS). Most courses at Griffith College are 6 to 8 ECTS credits. As a general rule, 1 ECTS credit is equivalent to .5 semester credits in the USA. For example, a course at Griffith College that is assigned 6 ECTS is equivalent to 3 semester credits in the USA. (Note, 3 semester credits is the same as 4 quarter credits for students who attend universities using a Quarter academic calendar.) Program transcripts are issued by Griffith College Dublin or KEI's university of record (accredited in the USA).

Curriculum
The curriculum at Griffith College is based on the British system. As such, some of the academic terminology is different from that used in the USA. Below are some examples.

BRITISH SYSTEM	USA SYSTEM
Module	Course
Subject	Courses belonging to an academic concentration. (Ex. business, communications, etc.)
Course	Degree program. (Ex. BA in business)
Faculty	Academic department, school or college. (Ex. faculty of business)

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COURSES & DESCRIPTIONS
Click on a course title to view the description.

Interdisciplinary (FALL & SPRING SEMESTER)
INTHIS 210 Irish History
This course is intended to enhance appreciation and awareness of the complexities of Irish national identity and of the patterns of political dynamic in the relationship between colony and empire.

Architecture & Interior Design (FALL SEMESTER)
BAOIDA 110 Project Work I
By the end of this course, students will be able to recognize conceptual, contextual, ethical and material considerations in design; apply basic skills to express and to communicate concepts, ideas and proposals in terms of drawing -freehand sketching, architectural drawings - and to understand and operate basic computer systems and packages; analyse briefs and actively participate in group or individual projects work; and conduct enquiries into and appreciate the built environment in terms of its cultural, social, historical and political context.

BAOIDA 111 Analytical Drawing I
By the end of this course, students will be able to apply basic skills to express and to communicate concepts, ideas and proposals in terms of drawing -freehand sketching, architectural drawings - and to understand and operate basic computer systems and packages; analyse briefs and actively participate in group or individual projects work; and conduct enquiries into and appreciate the built environment in terms of its cultural, social, historical and political context.

BAOIDA 112 Cultural Studies I
By the end of this course, students will be able to recognize conceptual, contextual, ethical and material considerations in design and to conduct enquiries into, and appreciate the built environment in terms of its cultural, social, historical and political context.

BAOIDA 113 Architectural Drawing I
By the end of this course, students will be able to apply basic skills to express and to communicate concepts, ideas and proposals in terms of drawing -freehand sketching, architectural drawings - and to understand and operate basic computer systems and packages and to analyse briefs and actively participate in group or individual projects work.

BAOIDA 114 Communications I/Model Making
By the end of this course, students will be able to apply basic skills to express and to communicate concepts, ideas and proposals in terms of drawing -freehand sketching, architectural drawings - and to understand and operate basic computer systems and packages; organize and operate group and individual projects; and analyse briefs and actively participate in group or individual projects work.

BAOIDA 115 Computer Studies I
By the end of this course, students will be able to apply basic skills to express and to communicate concepts, ideas and proposals in terms of drawing -freehand sketching, architectural drawings - and to understand and operate basic computer systems and packages.

BAOIDA 116 Design Theory - Materials
BAOIDA 210 CAD I
By the end of this course, students will be able to integrate conceptual, contextual, ethical and material considerations in the design and realization of space and form and communicate concepts, ideas and proposals to a high degree of visual and technical expertise in terms of drawing - freehand sketching, architectural drawings and computer-generated imagery.

BAOIDA 211 Project Work III
By the end of this course, students will be able to integrate conceptual, contextual, ethical and material considerations in the design and realization of space and form; communicate concepts, ideas and proposals to a high degree of visual and technical expertise in terms of drawing - freehand sketching, architectural drawings and computer-generated imagery; demonstrate and apply knowledge of structural, technological and constructional principles, the properties and meanings of materials and their influence on design decisions; organize, manage and operate interior architectural projects within the regulatory frameworks and systems related to design, architecture and construction; and research and critically appraise the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 212 Design Theory
By the end of this course, students will be able to integrate conceptual, contextual, ethical and material considerations in the design and realization of space and form; communicate concepts, ideas and proposals to a high degree of visual and technical expertise in terms of drawing - freehand sketching, architectural drawings and computer-generated imagery; organize, manage and operate interior architectural projects within the regulatory frameworks and systems related to design, architecture and construction; and research and critically appraise the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 213 Design Theory II - Structures, Math, Physics
By the end of this course, students will be able to integrate conceptual, contextual, ethical and material considerations in the design and realization of space and form and demonstrate and apply knowledge of structural, technological and constructional principles, the properties and meanings of materials and their influence on design decisions.

BAOIDA 214 Building Construction I
By the end of this course, students will be able to integrate conceptual, contextual, ethical and material considerations in the design and realization of space and form and demonstrate and apply knowledge of structural, technological and constructional principles, the properties and meanings of materials and their influence on design decisions.

BAOIDA 215 Cultural Studies III
By the end of this course, students will be able to integrate conceptual, contextual, ethical and material considerations in the design and realization of space and form and research and critically appraise the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 310 Project Work V
By the end of this course, students will be able to consolidate conceptual, contextual, ethical and material considerations in the design and realization of space and form; communicate concepts, ideas and proposals to a high degree of visual and technical expertise in terms of drawing - freehand sketching, architectural drawings and computer-generated imagery; demonstrate and apply knowledge of structural, technological and constructional principles, the properties and meanings of materials and their influence on design decisions; organize, manage and operate interior architectural projects within the regulatory frameworks and systems related to design, architecture and construction; and research, analyse and critically evaluate the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 311 Cultural Studies V
By the end of this course, students will be able to consolidate conceptual, contextual, ethical and material considerations in the design and realization of space and form and research, analyse and critically evaluate the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 312 Building Regulations
By the end of this course, students will be able to consolidate conceptual, contextual, ethical and material considerations in the design and realization of space and form and to organize, manage and operate interior architectural projects within the regulatory frameworks and systems related to design, architecture and construction.

BAOIDA 313 CAD IV
The primary aims of the module are to achieve a very good standard of 3D computer-aided design; build up students’ knowledge and expertise in Sketch-up and Viz 4 and integrates it with knowledge and skills acquired in earlier modules; and to support work on the major project.

BAOIDA 314 Planning & Contract Law
The primary aims of the module are to familiarize students with the legal issues that arise from professional practice; assure that students understand that the Planning and Contract Law is an integral part of design process and that the Interior Architect is responsible to comply with the Planning and Contract Law in project work; and to assure that students will consider legal issues in the major project.

BAOIDA 315 Building Conservation
The primary aims of the module are to develop in students attitude of care and an appreciation for heritage and to develop in students a respect for building tradition and encourage the to demonstrate this respect in project work

BAOIDA 316 Project Management
The primary aims of the module are to familiarize students with the principles of Project Management and their relevance to the project work and assist students in structuring, organizing, scheduling and managing their final diploma project

Architecture & Interior Design (SPRING SEMESTER)
BAOIDA 120 Project Work II
The primary aims of the module are to further develop students’ creativity; develop students’ intellectual potential and learning capacity; and introduce students to the language and basic elements of Interior Architecture.

BAOIDA 121 Communications II
By the end of the course the student will be able to recognize conceptual, contextual, ethical and material considerations in design; apply basic skills to express and to communicate concepts, ideas and proposals in terms of drawing -freehand sketching, architectural drawings - and to understand and operate basic computer systems and packages; and analyse briefs and actively participate in group or individual projects work.

BAOIDA 122 Analytical Drawing II
The primary aims of the module are to develop in students a habit of sketching and modeling as a tool in their creative work and in the future professional life; advance students’ competency and confidence in freehand drawing and other visual media; and consolidate students' understanding of form, geometry, proportion, scale, structure and function.

BAOIDA 123 Cultural Studies II
The primary aim of the module is to give students an understanding of the context and language of the visual arts, focusing on the built environment.

BAOIDA 124 Architectural Drawing II
The primary aims of the module are to lead on from Architectural Drawing I by facilitating the development of further skills in architectural drawing, develop fluency in the use of the language of architectural drawing, and further develop students’ intellectual potential and learning capacity.

BAOIDA 125 Computer Studies II
The primary aim of the module is to develop a good standard of proficiency in use of a computer. This is essential in order to scaffold the later CAD modules.

BAOIDA 220 CAD II
The primary aim of the module is to give students a very good standard of 2D computer-aided design. This is essential in order to support later CAD modules.

BAOIDA 221 Project Work IV
The primary aims of the module are to test students’ ability in handling Interior Architectural projects and to prepare students to handle in a systematic way, the complexity of diploma and degree projects in the following years.

BAOIDA 222 Ergonomics & Space Planning
The primary aim of the module is to assist students to develop competence in space planning. By the end of the course students will be able to communicate concepts, ideas and proposals to a high degree of visual and technical expertise in terms of drawing - freehand sketching, architectural drawings and computer-generated imagery; demonstrate and apply knowledge of structural, technological and constructional principles, the properties and meanings of materials and their influence on design decisions; organize, manage and operate interior architectural projects within the regulatory frameworks and systems related to design, architecture and construction; and research and critically appraise the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 223 Cultural Studies IV
The primary aim of the module is to develop student research into and critical appraisal of the Modernist movement in terms of its origins and development and within an aesthetic, cultural, social, historical and political context.

BAOIDA 224 Professional Practice
The primary aims of the module are to introduce students to work in the design office environment and familiarize students with procedures in handling projects in the client/interior architect situation.

BAOIDA 225 Building Services
The primary aims of the module are to develop students’ knowledge of building services and understanding of the principles, properties and requirements of service integration and to develop students’ ability to source and use relevant formulae to determine correct requirements for services in commercial, domestic and institutional situations.

BAOIDA 226 Building Construction II
The primary aims of the module are to assist students in their development of the knowledge and understanding of building construction materials and methods, drafting details and service provision and enable students to apply knowledge of the structural, non-structural and decorative elements of a building.

BAOIDA 227 Furniture & Fittings
The primary aims of the module are to reinforce the need for sourcing and updating of the professional information, in order to make project work realistic and assist students to communicate effectively in spatial and technical terms.

BAOIDA 320 Project Work IV
By the end of this course, students will be able to communicate concepts, ideas and proposals to a high degree of visual and technical expertise in terms of drawing - freehand sketching, architectural drawings and computer-generated imagery; demonstrate and apply knowledge of structural, technological and constructional principles, the properties and meanings of materials and their influence on design decisions; organize, manage and operate interior architectural projects within the regulatory frameworks and systems related to design, architecture and construction; and research and critically appraise the built environment in terms of its aesthetic, cultural, social, historical and political context.

BAOIDA 321 Cultural Studies VI
The primary aim of the module is to develop student research into, and critical appraisal of, art, design and architecture in terms of its origins and development and within an aesthetic, cultural, social, historical, theoretical, critical and political context.

BAOIDA 322 Communications III
On completion of this subject students will be able to create digital portfolios; prepare for interview in a professional manner; make appropriate use of advanced communication technologies and methods; and produce presentations that are targeted to the needs and expectations of the client as well as addressing the requirements of the brief.

BAOIDA 323 CAD IV
On completion of this subject students will be able to use 3D CAD software to construct complex 3D interiors; light and render interiors to a high degree of expertise achieve an accurate and aesthetically pleasing visualization of a proposed building; integrate use of Word, PowerPoint, Photoshop, AutoCAD, Sketch-Up and Viz. 4; and utilize fully the CAD skills and knowledge in project work.

BAOIDA 324 Practice Management
On completion of the subject, the student will be able to set up and manage a schedule of works for a small designer's office; organize and co-ordinate the tasks involved in design project work; maintain financial records relating to projects; recognize the need to manage project finances; cash flows; variations; deadlines; understand the vital role of finance in project success: bank loans, interest repayments; and understand the need for contract insurance and professional indemnity.

Business, Law & Diplomacy (FALL SEMESTER)
BAAF 110 Information Technology (xl BALS 210)
This module aims to ensure that students appreciate the central role of information in the business environment. It aims to give them a thorough understanding of technology such that they are able to identify appropriate applications and make informed decisions. Students will be introduced to the PC environment, giving them the confidence and ability to manipulate software packages.
Prerequisites: none

BABL 110 Constitutional Law I
The module will be presented by means of formal lectures. These will be supported by tutorials to clarify and deepen the students’ appreciation of issues raised. Recent constitutional amendments will be discussed to set a context within which the impact of Constitutional Law on the lives of Irish citizens can be appreciated. Consideration will also be given to proposals made by the Constitutional Review Group, and the effect (if any) of the incorporation of the European Convention on Human Rights on the administrative side of the Constitution.

BALS 110 Introduction to Contract Law
Knowledge of the law of contract is fundamental to any study of law. This module is an introductory module to an area, which will form the basis for the students’ further studies on the program particularly in relation to modules such as Conveyancing & Succession Law in stage two.

BAAF 111 Financial Accounting I (xl BABS 111/BABL 111)
This module introduces students to basic theoretical and practical accounting concepts, and explains how they apply to business entities. Specifically, the module is designed to ensure students understand the importance of financial and accounting principles and can relate them to how businesses manage cash and other financial transactions.

BALS 111 Principles of Constitutional Law
The module will be presented by means of formal lectures. These will be supported by tutorials to clarify and deepen the students’ appreciation of issues raised. Recent constitutional amendments will be discussed to set a context within which the impact of Constitutional Law on the lives of Irish citizens can be appreciated. Consideration will also be given to proposals made by the Constitutional Review Group, and the effect (if any) of the incorporation of the European Convention on Human Rights on the administrative side of the Constitution.
Prerequisites: approval of Griffith faculty

BAAF 112 Business Economics (xl BABS 112/BABL 112)
The aims of this module are to: instil in the student an understanding and appreciation of how the economy operates, provide the student with the ability to use theories and models to make sense out of the real world, and to suggest policy solutions to economic problems

BALS 112 Legal Research & Writing
Legal Research and Writing is a hands-on subject, in which students develop the skills that allow them to apply the substantive rules they have learned in other subjects. The subject is designed to enable students to locate the law on a particular point, and then to communicate that knowledge in writing in an effective way. This involves familiarizing students with research sources, demonstrating the use of those sources, explaining the objectives of different forms of legal writing, and assisting students to develop their own legal writing skills. The subject therefore forms an essential grounding for the remainder of the degree program.

BAAF 113 Business Communications (xl BABS 113)
This module is specifically designed to develop key communication skills necessary of todays’ business manager. Emphasis is placed on how to develop and enhance these skills both within an individual and group context. Ultimately, once these skills have been successfully acquired, it leads to greater personal and professional development.

BABL 113 Law of Contract I
The module will be delivered by means of participative lectures. These will be supplemented by tutorials, where crucial issues or specific case law needs closer examination, analysis, and research. Class-work and directed assignments will be allocated on a weekly basis. Students will be required to complete a significant assignment throughout the module. This will encompass essential elements of a contract, presented by way of a problem question. Students will be advised how to undertake the assignment both in terms of the research and the presentation tasks involved.

BAAF 114 Business Math and Stats (xl BABS 114)
This module provides the students with the essential analytical skills to support an accurate and rigorous approach to decision making. The module is specifically designed to develop the students modeling abilities and problem solving skills required in the modern business world.

BABL 114 Introduction to the Legal System (xl BALS 114)
This course aims to familiarize students with the court structure, and the different jurisdictions of the courts; to provide students with knowledge of decision making processes, and the traditional and alternative for a for the resolution of disputes and appreciation of the historical development of the law; to introduce students to the concept of legal reasoning and the doctrine of precedent; and to develop students’ ability to interpret legislation and court judgments

BAAF 210 Management Accounting (xl BABS 210/BABL 220)
This module is designed to strengthen and develop students’ Financial Accounting ability and provides a thorough grounding in Management Accounting systems and procedures as operated in business organizations.

BABL 210 Law of Torts I
This course aims to introduce students to the fundamental principles of Tort law; to provide students with an understanding of general principles of negligence; and to highlight the role public policy plays in judicial thinking

BAAF 211 Managing Human Resources (xl BABS 211)
This module provides students with an in-depth understanding of the major human resource issues involved in managing a workforce in business organization. The module explores the relationship between an organizations strategy, its culture and its HRM policies and procedures.

BABL 211 EU Law
This course addresses the historical, political and economic background to European integration, as well as its institutions: Legal Base, Powers, Structure and Function.

BALS 211 Landlord & Tenant Law
This module appears at Stage II of the course and is aimed towards furthering the development of the students’ knowledge from the first module of the course. It focuses on the more complex aspect of leases, as dealt with in Stage I in The Principles of Land Law, particularly its distinction from other types of interests, such as licenses. It deals with the creation of the relationship of landlord and tenant, its nature and formalities and the effect statutory developments have had on the relationship. The course seeks to provide the student with an ability to identify the landlord and tenant relationship and distinguish it from other forms of relationships between parties on the basis of its obligations and other formalities. In addition, the student should be provided with sufficient expertise to identify, analyse and draft leases and identify reforms needed in the area.

BAAF 212 Business Information Systems (xl BABS 212)
This module is designed to demonstrate how to deliver business solutions through Information Technology. Emphasis is placed on the importance of the tasks involved in directing software development teams or through using end user applications themselves to meet the needs of the business environment. The module covers a variety of stages in the development process and examines the use of common tools and models used in system development and design.

BABL 212 Employee Relations
This module aims to introduce students to the main issues involved in the management of employee relations in the current business environment. It will examine personnel management and administration, HRM and industrial relations theory and practice in Ireland with a particular focus on the roles of employers, trade unions and the state.

BALS 212 Elements of the Law of Contracts
This course addresses consumer protection, exclusion and limitation clauses, vitiating and voiding factors, discharge of a contract and remedies.

BAAF 213 Business Management
This module is designed to provide students with a deeper understanding of both organizational management and marketing principles. It presents management within its overall organization-wide perspective involving a consideration of both external and internal strategic issues. Internal issues largely focus on the management of operational efficiencies, while the external focus is predominantly driven by marketing considerations. The module acts as a primer for the Strategic Management module in Stage 3.
4 credits.

BABL 213 Land Law
Formal lectures and participative lectures incorporating question and answer sessions will form the main thrust of the delivery of the module. These will be supported by seminars and tutorials reviewing previous lecture and assignment based material. Students will be set assignments for completion on an individual basis. The process of reform of land law will also be considered throughout the module, with students engaging in critical analysis of various proposals for reform, as well as being encouraged to identify problems within the law and suggest potential solutions or reforms in relation to those problems.

BABS 213 Constitutional Law & Judicial Review
This module, which appears at Stage II, may be seen as contiguous to the Principles of Constitutional Law in Stage I. Whereas the earlier course centered round more generalized discussions of constitutionalism and the parts of the Irish Constitution dealing with the machinery of the State, this module is more concerned with the source, nature and development of constitutional rights and the vindication of those rights.

BABS 214 Business Operations Management
This module is designed to develop students understanding of the theoretical aspects of business operations and apply them to practical and creative situations. The module focuses on the recognition of the many components of business operations i.e. Human, technological, quality and environmental. It is also intended that the module focuses on the special skills and qualities required by individuals to complement their existing business skills. The module builds on knowledge gained in the various business disciplines of year one.

BAAF 310 Advanced Financial Reporting
This module is designed to give students a thorough grounding in the practical and theoretical aspects of financial accounting at an advanced level.

BABS 310 International Human Resource Management
This module draws on previously studied subjects in stage 1 and stage 2 of the program and is designed to deepen students’ understanding of the strategic management of human resources in an international organization. The module covers the influence of cross-cultural issues on organizations, and examines factors involved in selecting and managing an international workforce. Students will evaluate industrial relations and labor laws from the perspective of managing an international organization, and will address key issues such as employee development, and expatriation /repatriation.. Students will also acquire the necessary skills and knowledge to plan and develop a suitable IHRM training and development strategy for an international workforce.

BABL 310 Human Resource Management
This module provides students with an in-depth understanding of the major human resource issues involved in managing a workforce in business organization. The module explores the relationship between an organizations strategy, its culture and its HRM policies and procedures.

BALS 310 Law of Trusts
This module appears at semester II in stage III of the course. Not only will students be armed with experience from two previous stages they will be equipped with an introduction to the law of equity and the concept of the trust from semester I Stage III. In this part of the course students will be required to (a) understand and (b) articulate the various manifestations of the concept of the trust as well as the practical rules applicable. This area involves a high degree of difficulty and therefore it would not be requirement that the student will be able to apply, analyse, or evaluate concepts save for one or two instances set out in the learning outcomes let alone formulate their own detailed views on the more debatable aspects of the module.

BAAF 311 Strategic Management (xl BABS 311/BABL 311)
This module is interdisciplinary in its approach and is designed to enable students analyse the factors which determine whether an organization excels, survives, or dies, and on the basis of such analysis will prescribe long term strategies which will enable the operation to achieve its corporate objectives.

BALS 311 Employment Law
The main concern of the module is to ensure that students acquire a sound knowledge and understanding of the basic principles of Employment Law. The students will also learn the function and role that certain institutions and officers play in dispute resolution. To this end, the subject will be taught through formal lectures and less formal tutorials where the students will be encouraged to discuss and question not only the lecture topics but also current issues as they arise and are reported in the media. Students will also visit the Employment Appeals Tribunal.

BAAF 312 Taxation (xl BABS 312)
This module is specifically designed to provide students with a sound knowledge and understanding of the dynamics of a particular taxation system and its operation. In particular it presents a wide coverage of the most up-to-date issues of taxation.

BABL 312 Jurisprudence
This module aims to provide students with an awareness and understanding of the nature and scope of jurisprudence and the interrelationship of law and society, an understanding of the arguments embodied within the doctrines of the principal schools of jurisprudential thought; and the ability to analyse legal principles, doctrines and provisions in light of these jurisprudential schools, and identify their personal legal philosophical preference, thereby maturing as a lawyer.

BALS 312 EU Law
This course addresses the historical, political and economic background to European integration, as well as its institutions: Legal Base, Powers, Structure and Function.

BABS 313 International Marketing
This module is designed to enable students develop and enhance their analysis, evaluation and management of products and services from an international perspective, and will reflect on the international marketing strategies of multinational and indigenous companies. Material covered in this module will enhance the marketing skills learned from previous marketing modules in stage 1 and stage 2 of the program.

BABL 313 Equity & Trusts I
This course aims to provide students with a knowledge of the historical development of equity, and the nature of the rights and liabilities, which arise within the law of equity and trusts; to develop within students an understanding of equitable doctrines and remedies; and to provide students with a clear understanding of the differences between legal and equitable interests in property.

BALS 313 Succession Law
This module is quite specialist and the students previous studies of Land Law will prove most beneficial when examining this module. Adequate knowledge of this area is most important to the legal practitioner as the death of any citizen raises certain complex legal issues regarding rights of ownership etc.

BABS 314 Financial Management (xl BAAF 221)
This module introduces the basics of Financial Management and their application in practice. It provides a good foundation for the more complex topics, which are explored in the elective Strategic Financial Management.

BABL 314 Commercial Law
The area of Commercial law more than any other subject reflects the close relationship that now exists between the modern business world and the law. As business transactions have become more complex, the law has had to adapt to keep pace. For any student entering the legal or business environment, knowledge of legal regulation and protection in this area is invaluable.

Business, Law & Diplomacy (SPRING SEMESTER)
BAAF 120 Organizational Management (xl BABS 120)
This module is designed to provide students with a clear insight to the management of functions and systems within an organization. Emphasis is placed on key factors such as individual and group behavior within a business context and explores how environmental and intercultural influences affect the dynamics of the organization.

BABL 120 Information Systems
This module is designed to demonstrate how to deliver business solutions through Information Technology. Emphasis is placed on the importance of the tasks involved in directing software development teams or through using end user applications themselves to meet the needs of the business environment. The module covers a variety of stages in the development process and examines the use of common tools and models used in system development and design.

BALS 120 Principles of Criminal Law
The substantive criminal law course is probably the most interesting and exciting subject for the law student. The focus initially is on general principles of criminal liability with an introduction to the criminal justice system and to criminal procedure. This gives the student a context and background against which the second part of the course can be understood, analyse and criticised. At this preliminary stage, emphasis is placed on providing the student with a basic knowledge and understanding of the relevant principles and a wider understanding of the law as a system of rules necessary for the promotion of the common good.

BAAF 121 Applied Business Law (xl BABS 121)
This module presents business students with an introduction to the legal system and its operation. An Irish jurisdictional focus is used, particularly in relation to the analysis of legal structures. However, where possible within the scope of an introductory module, reference is also made to trends in European and International law. The application of law to and within business is the central focus of the module.

BABL 121 Quantitative Methods
It has been widely documented that significant improvements in efficiency and management skills can be achieved through the appropriate application of quantitative techniques. Quantitative techniques such as those listed below will provide students with the necessary tools to feel competent to tackle problems which arise in their future careers. It is no longer simply the statistical or mathematical specials that are exposed to statistical techniques but rather all academic disciplines.

BALS 121 Introduction to the Law of Torts
This course aims to provide students with the ability to examine specific areas of negligence law and to enable students to identify some of the personal interests protected by the law of torts and the defenses thereto.

BAAF 122 Principles of Marketing (xl BABS 122)
This module is designed to give students a broad understanding of the key concepts and business practices in marketing. It also provides an overview of the nature and scope of marketing and its role in achieving business objectives.

BABL 122 Constitutional Law II
This course aims to provide students with an appreciation of the substantive rules of Constitutional Law particularly in relation to unmerited rights and to develop students an understanding of the legislative, judicial and executive functions of the State.

BALS 122 Principles of Land Law
This module is the first of three that the student will encounter during the course. Accordingly, it is introductory in nature, giving students an overview of the origins and meanings of the esoteric language associated with land law, which is vital for understanding the basics of the subject. This module then provides students with knowledge of the basic concepts of land law and its origins. Gaining a background to the historical development of the law as it is today provides students with a knowledge base to underpin further analysis before moving onto the second module of the course.

BAAF 123 Financial Accounting II (xl BABS 123)
This module builds on and advances the basic theoretical and practical accounting concepts covered in Financial Accounting I. The aims of this module are to provide students with a clear understanding of the importance of financial information in terms of identifying an organizations financial operations; to develop students knowledge and understanding of the techniques used to prepare year-end financial statements; to ensure students can understand financial statements for incorporated enterprises; and to ensure students fully appreciate the reporting of financial and non-financial information

BABL 123 Law of Contract II
This course aims to provides students with the ability to identify and understand practical problems that arise in contracts; to develop their understanding of the various vital factors and circumstances of contractual obligations; to develop an appreciation of the balance achieved by the courts in protecting legitimate interests and individuals freedom of exercise in trade and business; and to create a clear understanding of the performance of contractual obligations and the discharge of liability

BALS 123 Civil Litigation, Procedure & Case Management
The purpose of this module is to introduce students to the practicalities of conducting civil litigation in Ireland. To this end, the module aims at appraising students of the essential features of civil litigation, with particular attention paid to the most material court procedures that apply in the area. Although knowledge of these procedures is a prerequisite to any basic understanding of the area, the module will not be limited thereto. In addition, students will be expected to be capable of drafting formal pleadings, adding functional impetus to what is, after all, a subject predominantly concerned with practical matters. This approach should ensure that students not only have an overall understanding of the conduct of civil litigation, but also have the practical skills necessary for employment in this enormously important area. All other stage I modules will be supplementary to this course, the only exception being the Principles of Criminal Law module.

BAAF 124 Integrated Business Project (xl BABS 124)
This module is designed to develop the students’ understanding of how the theoretical aspects of business that are presented and advanced in other modules can be applied to a practical business project. It is specifically designed to engage students in business research and to develop and advance their ideas on a group basis. As a first year module, the breadth and depth of commercial analysis undertaken is expected to be modest. However, the module provides an invaluable primer for more rigorous business plans in subsequent stages. The module also plays a critical role in advancing the students’ personal development and management skills through their participation with other students.

BAAF 220 Financial Reporting
To build on the basic techniques learned in Financial Accounting 1 & 2 and to further develop knowledge and understanding of more advanced financial accounting concepts and principles. Candidates will be required to apply this understanding by preparing and interpreting financial reports in a practical context.

BABS 220 E-Business Development
This module is designed to develop students understanding of digital integration in the business environment, and looks at how technology is used within the modern business enterprise. The module focuses on how technology has revolutionized how business is conducted in the 21st century, and seeks to ensure students understand how the Internet has created a new dimension to business and commerce.

BALS 220 Elements of the Law of Torts
This module is more substantial that the module in stage I, which is introductory in nature. The various issues arising under the various headings of the law of tort will be discussed in more detail. Therefore the learning outcomes will be more expansive that those applicable to the introductory course, namely (a) knowledge (b) comprehension (c) application (d) analysis and (e) evaluation. The examination paper will also reflect this in both the theory and practical problem questions. The introductory course will be useful here in that the lecturer may refer back to the basic principles gleaned from that course.

BAAF 221 Financial Management
This module introduces the basics of Financial Management and their application in practice. It provides a good foundation for the more complex topics, which are explored in the elective Strategic Financial Management.

BABS 221 Marketing Strategy
This module is designed to provide students with an in-depth knowledge of strategic issues in marketing and their management and implications. Knowledge and understanding gained in previous marketing modules is strengthened and developed in this module.

BABL 221 Marketing Management

BALS 221 Law of Equity
This course addresses the meaning and scope of equity, maxims of equity, nature of equitable interests and priorities, equitable doctrines, notice, estoppel, fraud, equitable remedies, specific performance, the injunction, rescission, rectification, introduction to tracing and the concept of the trust.

BAAF 222 Company/Partnership Law
This module is aimed at providing students with a clear understanding of the key premises of company law. A background in this area is essential not only for those students seeking to enter any aspect of the business world. Knowledge of Company Law is critical to the work of accountants, tax consultants and even to those individuals who may wish to act as directors of a company in the future. The module will seek to familiarize students with the concept of Limited Liability and the consequences flowing from that status. In addition, attention will be paid to other fundamental matters such as the 'lifting of the corporate veil', corporate governance, the rights of minority shareholders and the numerous issues arising out of both the voluntary and involuntary winding up of companies.

BABS 222 Economic/Industry Analysis
This module is specifically designed to further develop students understanding of the economic forces impacting on industry practices. The module builds on material in stage 1 of the program and focuses on the economic policies affecting the broader business environment.

BABL 222 Law of Torts II
This course aims to provide students with the ability to examine specific areas of negligence law and to enable students to identify some of the personal interests protected by the law of torts and the defenses thereto.

BALS 222 Conveyancing
This course introduces the nature of conveyancing, land registry, sales, caveat emptor, contracts, titles, deeds and post completion of sale.

BAAF 223 Enterprise Development Project (xl BABS 223)
This module serves two related purposes. Firstly, it provides a series of lectures and related tutorials on how enterprises are developed addressing both small start up entrepreneurial ventures and the management of development initiatives in larger organizations. This will be supported by the analysis of case studies and by the direct engagement with guest lecturers with proven track records in enterprise development at local level and where possible at national and international level. Secondly, it maintains a strong applied focus by requiring students to work in groups to develop their own business ideas to commercial proposal stage. This group-based work is designed to assist their preparation for working in interdisciplinary teams with students adopting particular roles (e.g. project managers, marketers, financial advisors, etc.). It is further planned that students will get the opportunity to work with students on other related programmers (e.g. BAAF, BAIHM) to widen their experience base.

BALS 223 Criminal Law: Practice & Procedure
This course addresses offenses and jurisdiction, criminal appeals procedure, summons, arrest and detention, remand and bail, preparing the book of evidence, and trial on indictment.

BABL 223 Land Law II
The module aims to provide students with knowledge and understanding of the practical problems that arise in Land Law; an ability to view Land Law issues in commercial terms; the ability to consider whether certain areas of land law might be reformed and to suggest such proposals where appropriate; an understanding of the practical operation of Land Law; a familiarity with Land Law documents; a detailed knowledge of Landlord and Tenant Law; and the opportunity to further improve skills in legislative interpretation.

BABS 224 Employee Relations
This module aims to introduce students to the main issues involved in the management of employee relations in the current business environment. It will examine personnel management and administration, HRM and industrial relations theory and practice in Ireland with a particular focus on the roles of employers, trade unions and the state.

BAAF 320 Auditing & Internal Review (xl BABS 320)
This module provides students with a detailed insight into the scope of the auditing and internal review process. It is specifically presented at an advanced level to ensure students are aware of the application of this process within the external regulatory framework.

BALS 320 Family Law
This module aims to provide students with a sound knowledge and understanding of the law regulating the formation, breakdown, and dissolution of the institution of marriage and the family unit.; a clear and detailed understanding of the fundamental rights and duties of the State and of individuals in relation to the family and children; knowledge and understanding of the fundamental principles and substantive rules of Irish family law; and knowledge of proposals for reform in line with the greater degree of family diversity in contemporary Irish society.

BABL 320 International Business
This module examines the nature of international business, including trading and investment, trends and developments, physical environment, political and legal forces, and competition.

BAAF 321 Advanced Management Accounting
This module builds on the knowledge acquired at stage II. It enhances the student's ability and awareness of advanced management accounting techniques and topics. This module aims to develop knowledge, understanding and application of management accounting techniques for business planning and control.

BABS 321 Services Marketing
This module is designed to provide students with an in-depth understanding of the complex needs associated with he marketing of services. It focuses specifically on service marketing issues such as the service environment, customers, delivery & quality, relationship marketing, marketing mix strategies for service and much more. It is specifically designed so that students can build on the technical, theoretical and practical aspects of marketing already featured in previous marketing modules. In particular it looks as the broad range of marketing decisions and the factors that influence these decisions within a wider business context.

BALS 321 Company Law (xl BABL 321)
This course addresses partnerships, the nature and formation of companies, corporate governance, capital, borrowing and securities, examiner and investigation, and the winding up of companies.

BAAF 322 Strategic Financial Management (xl BABS 322)
This elective builds on directly the content of Financial Management. The aims of this module are to further explore the principles outlined in Financial Management (Stage II) and to introduce topics appropriate to the strategic aspects of finance including the impact of risk on the organization and the various techniques to manage same; calculation of the cost of capital; corporate reorganization; corporate governance and the global financial environment.

BALS 322 Legal Drafting
This course provides students with the ability to put together basic legal documents. It covers the skills involved in taking instructions, drafting and reviewing documents, and identifying ambiguities, gaps and potential difficulties. Simple contracts and wills are used to illustrate these skills, but the principles involved will be equally applicable to any other documents students will later deal with.

BAAF 323 Information Systems Management (xl BABS 323)
This module focuses on the use of information in the modern business environment. Students develop an understanding of both the sources and uses of information. Information management involves managing the technologies that store and manipulate that information. Students explore the wide range of topics involved in successful Information Systems management.

BABL 323 Taxation
This module will provide students with an understanding of the Irish taxation system and its operation. Students will appreciate the importance of taxation in personal and corporate planning and decision-making.

BALS 323 Forensic Accounting
This module provides students with an understanding of Forensic Accounting. It does this, firstly, by explaining what forensic accounting is. Secondly, it recognizes the two broad categories of forensic accounting (namely Investigative Accounting and Litigation Support) and examines these categories in detail. This module provides students with a knowledge of the role of forensic accountants and the work that they carry out; including an understanding of, and ability to deal with accounting technicalities and other considerations underlying the financial calculations that they perform.

BABS 324 Buyer Behavior
This module is designed to examine and understand the complexities of buyer behavior in a variety of different environments. The key focus of the module is to enable students to appreciate the importance of consumers and to adopt a sophisticated approach to understanding buyer behavior, which essentially forms the basis of marketing strategy. The module also looks at the critical factors influencing buyer behavior and their impact on developing effective marketing strategies.
Prerequisites: approval of Griffith faculty

BABL 324 Equity & Trusts II
This module aims to provide students with an understanding of the concept of the trust, including its creation (both implied and express) and the roles of trustees.; familiarity with and understanding of the different types of both express and implied trusts; an understanding of the role of trusts within the commercial environment; an understanding of the practical operation of the law of trusts; and the opportunity to build on the knowledge and skills attained in Equity & Trusts I.

BABS 325 Comparative Employee Relations
This module is specifically designed to build on the knowledge and understanding established by Employee and Industrial Relations by extending the discussion and focus to international level. This is done through a comparative analysis conducted on a thematic rather than country-by country basis. A program of industrial relations topics and themes, each of which compares how national practices and policies are made and implemented. The module also encourages and develops an interest in employment management policies and practices in other countries, and to consider whether such practices could be transplanted into management in Ireland. The module is also designed to be more accessible to the growing numbers of overseas students of Business and to be open to their suggestions for further development.

BABS 326 Strategic Human Resource Management
This module is specifically designed to provide students with a sound knowledge and understanding of the key factors involved in the planning and implementation of strategic human resource strategies.

BABS 327 E-Business Strategy
This module is specifically designed to develop students understanding of management issues surrounding e-business technologies. The key focus of the module is both practical and theoretical in that it considers the use of e-business technologies to support the achievement of strategic objectives. However, it also develops a practical approach in that it looks at how to innovatively apply and implement the technologies to achieve success in the modern business world.

BABS 328 Business Systems Modeling
This module is designed to develop the student’s ability to use computer based models of business to support effective management. The aims of this module are to develop students ability to build computer based models of business operations to support effective management decision making; to enhance students ability to apply analytical techniques to business problems; to provide students with the tools to identify modeling as a potent decision support tool for the overall business; and to develop students ability to evaluate models and forecasts in Business processes

BABS 329 International Business Management
This module is designed to consolidate students’ understanding of the patterns, principles and management of International Business in terms of the International Environment, the Foreign Environmental Forces which impact on International Business and the dynamic Organizational Environment in which International Businesses operate.

Computer Science & Software Engineering (FALL SEMESTER)
BSHCS 110 Business Organization & Accounting
This course aims to provide students with an understanding of the nature and function of accounting in commercial and non-commercial environments; to introduce a foundation knowledge of accounting, thus enabling students to prepare and analyse financial statements for a wide variety of entities; to develop a students theoretical framework in accounting; and to prepare and interpret financial statements with a sound comprehension of the significance and limitations of financial statements.

BSOCS 110 Introduction to Multimedia
BSHCS 111 Computer Architecture
This course aims to provide the student with a sound theoretical understanding of the foundations of Computer Hardware; to identify and explain the role played by different components in a computer system; to understand how hardware and system software combine to provide a working environment for system users; to explain different generations of programming languages; to explain binary code and assembly language; and to introduce students to the basics of networking.

BSOCS 111 Discreet Mathematics
BSHCS 112 Research & Communication Skills
BSOCS 112 Digital Systems
BSHCS 113 Programming Fundamentals (xl BSCOS 113)
This course aims to provide students with an understanding of the concepts involved in programming; to introduce and enforce the need for industry standard programming practices; to introduce Software design principles; to provide the necessary skills to construct reliable software; and how to model real world data and electronic data processing.

BSOCS 114 Communication Skills
This course aims to provide students with an insight into the core knowledge of communication and presentation; to develop written and oral communication skills; to have a greater understanding of the fundamentals principles of written and oral communication; and to increase confidence to communicate in public, both individually and in teams.

BSHCS 210 Knowledge-Based Systems
The primary aims of this module are to explore areas in AI and specifically focus on Knowledge Based Systems; to provide a comprehensive overview of the area; to excite and motivate people to want to learn more about the area; to evaluate the suitability of a domain for a KBS solution; to evaluate and apply an appropriate knowledge representation technique; to build a KBS using CLIPS; to see the industry applications of this technology; and to enhance students skills set by providing an alternative/complementary programming paradigm.

BSOCS 210 Software Engineering
This course is a basic introduction to management, both in its theoretical components and its practice. This course examines basic management philosophy from a variety of perspectives. Upon completion of this course, the student will have developed a basic understanding of the broad concepts that make up the field of management. The emphasis is on the essential functions that are necessary for the successful manager of the 1990s. Special emphasis will be placed on planning, organizing, leading and controlling. The student will also understand the role of the organization and its management in society and the external environment of the firm.

BSHCS 211 HCI & Windows Programming (xl BSOCS 211)
This course will introduce the student to the concepts of event driven programming and contrasting with other programming techniques; develop the student’s implementation, maintenance and interface design skills; familiarize the student with the advantages of code reuse through ActiveX components; and demonstrate the interfacing of Windows Programming applications with various database systems.

BSHCS 212 Relational Databases (xl BSOCS 212)
This course will show students how to design a database which obeys rules of relational database design; distinguish between data and information and to appreciate the importance of information and information flow to an organization; design a database which permits maximum extraction of information; and use SQL to extract information from data.

BSHCS 213 Operating Systems & Networks
This course will impress upon students the complexity and requirements of an operating system; raise an awareness of the functions and objectives of an operating system; introduce students to some fundamental OS algorithms; develop an appreciation of how an OS interacts with an application; understand how issues such as security and protection are handled within an OS; explore the concepts of distributed systems; and appreciate future trends in operating systems by considering ubiquitous computing and supercomputers.

BSOCS 213 Probability & Statistics
BSOCS 214 Operating Systems
This course will impress upon students the complexity and requirements of an operating system; raise an awareness of the functions and objectives of an operating system; introduce students to some fundamental OS algorithms; develop an appreciation of how an OS interacts with an application; understand how issues such as security and protection are handled within an OS; explore the concepts of distributed systems; and appreciate future trends in operating systems by considering ubiquitous computing and supercomputers.

BSHCS 310 Networks & Data Communications
This course will give an introduction and implementation of technical reporting; provide the student with a practical understanding of computer hardware. By the end of the course, students will be able to implement a corporate client computer; build a basic peer to peer network; implement and configure a basic commercial server; and implement a Client Server network.

BSOCS 310 New Enterprise Development
BSHCS 311 Software Architecture & Implementation (xl BSOCS 311)
This unit examines what is software architecture; principles of software architecture and the architecture business cycle.

BSHCS 312 Formal Design Methods
This course will develop a formal approach to system specification; show how both predicate and propositional calculus are used as a foundation for specification; develop case studies; prove properties of specifications formally; and introduce complexity analysis.

BSOCS 312 Multimedia Technologies
This course is a basic introduction to management, both in its theoretical components and its practice. This course examines basic management philosophy from a variety of perspectives. Upon completion of this course, the student will have developed a basic understanding of the broad concepts that make up the field of management. The emphasis is on the essential functions that are necessary for the successful manager of the 1990s. Special emphasis will be placed on planning, organizing, leading and controlling. The student will also understand the role of the organization and its management in society and the external environment of the firm.

BSHCS 313 Data Structures, Algorithms & Complexity
BSOCS 314 Logic
BSHCS 410 Advanced Databases

BSHCS 411 Advanced Network Theory
This unit introduces students to networks, LAN protocols, WAN switching and protocols, TCP/IP, internet protocols, network management and related subjects.

BSHCS 412 Computer Graphics
BSHCS 413 Concurrent Programming
This courses examines concepts of concurrent programming. Students explore resource sharing, allocation and communication and apply their learned knowledge in project work.

BSHCS 414 Production Systems
This course aims to afford students the opportunity to assimilate and appreciate the breadth and depth of Computing Science; to improve the students ability to work effectively in business application software development teams; to identify a wide range of techniques for software development; and to select and apply appropriate techniques to particular development projects.

Computer Science & Software Engineering (CSSE): SPRING SEMESTER
BSHCS 120 Programming & Information Processing (xl BSOCS 120)
BSHCS 121 Mathematics for Computing
This course aims to introduce student to the concepts, notations and operations of mathematics for computing; to develop the student’s analytical, problem solving and modeling skills; and to recognize the applicability of the topics addressed to the solution of practical problems.

BSOCS 121 PC Troubleshooting
This course is an overview of troubleshooting modern computer. The course also covers computer specifications, including system components (motherboard, cpu, memory, power supply, etc.) and standard connectors (RJ, DB, Centronics, PS/2, DIN, mini DIN, mini jacks).

BSHCS 122 Systems Analysis & Design (xl BSOCS 122)
This course aims to give students the ability to work in the principal areas of Computer Applications; to develop an appreciation of how component tasks of Computing e.g. analysis, design and implementation can benefit from and contribute to an understanding of problem solutions in other disciplines; to ensure students have an adequate awareness of the problems of the business environment into which most computer-based applications have to fit; to provide students with the ability to select and apply appropriate techniques to particular development projects; and to communicate effectively both orally and in writing.

BSHCS 123 Systems Software & Assembly Language Programming
BSOCS 123 Continuous Mathematics
BSHCS 220 Individual Project
This course aims to improve communication skills; to experience the process involved in project management, design, implementation and documentation of computer systems; to develop an awareness and need for, and necessity of good documentation; to apply design methodologies and program implementation skills acquired during the coursework to a real world application; and to develop a medium sized application from the initial system requirements through to product delivery.

BSOCS 220 Team Project
BSHCS 221 Management Support Systems (xl BSOCS 221)
This course will ensure that students have an adequate awareness of the problem of the business environment into which most computer-based applications have to fit; afford students the opportunity to assimilate and appreciate the breadth and depth of Computing Science, their chosen subject; assist in the management of an IT or MIS department; select and apply appropriate techniques to particular development projects; and communicate effectively, both orally and in writing with their peers, managers, users and the general public.

BSHCS 222 Object-Oriented Design & Implementation (xl BSOCS 222)
This course aims to give students the ability to work in the principal areas of Computer Applications; to give students an appreciation of the depth of study and research within their chosen Computing specialization and to encourage them to keep abreast of such research to avoid duplication of effort; use the Object Modeling paradigm in software development; take independent responsibility for the completion of development tasks; and to confidently and responsibly undertake a wide range of problems arising in real world situations.

BSHCS 223 Multimedia & Internet Development
This course aims to introduce the student to the basic concepts of multimedia and hypermedia; demonstrate the theory and techniques used to digitize audio, images and video; teach students the capabilities and components of CBT packages and how to critically analyse them; familiarize students with Internet usage and technologies; and enable students to effectively design, create and evaluate web sites, incorporating different types of media.

BSOCS 223 Internet Programming
This course introduces students to programming for the Internet, including Web development and design, and e-commerce.

BSOCS 224 Networks
This course aims to select and apply appropriate techniques to particular development projects; identify appropriate solution techniques in a range of computer areas; be aware of all elements of a communication and computing systems and networks; provide students with a technical understanding of the networking infrastructure and protocols upon which modern computing systems depend; and provide students with a technical understanding of the issues involved in computer networking. This will allow students, on graduation, make informed decisions on the construction and development of computer systems, networks and Internets.

BSHCS 320 Practical Networking
BSOCS 320 AI: Logic Programming
BSHCS 321 E-Commerce & Business Processes (xl BSOCS 321)
BSHCS 322 Object-Oriented Programming with Design Patterns
BSOCS 322 Distributed Systems (xl BSHCS 423)
BSHCS 323 Work Placement
The purpose of the work placement stage is to provide an opportunity whereby full-time students can consolidate all the material taught in the first two stages by applying it to real problems within an IT environment.

BSOCS 323 Group Project
This course will develop for the student the recognition of the need for co-operation and collaboration with team members when developing a software project; good communication skills; an experience of the processes involved in project management, design, implementation and documentation of systems; an awareness of the need for, and necessity of, good project documentation; the experience of applying the design methodologies and program implementation skills acquired during the coursework to a real world application; the experience of developing a medium sized application from the initial system requirements through to product delivery; and a commitment to the need for standards at all levels of system development.

BSHCS 420 Formal Specifications
This course will introduce students to a formal approach to system specification; show how both predicate and propositional calculus are used as a foundation for specification; introduce the Z notation for system specification; develop case studies; show students how to prove properties of specifications formally; and introduce complexity analysis.

BSHCS 421 Software Development Project
BSHCS 422 Artificial Intelligence
By the end of this course, students will have a thorough understanding of classical and modern AI applications; be able to implement a wide range of AI concepts using Prolog; understand non-classical AI approaches such as genetic algorithms and neural networks; and be able to assess the potential of AI in research and real-world environments.

BSHCS 424 Programming & Compiler Theory

Fashion Design & Merchandising (FALL SEMESTER)
BAHFD 110 Fashion Design I: Design, Sewing, Pattern & Garment Makeup
This design module is project led and is the key integrative module on the program. The module introduces students to Fashion Design as an area of academic study and supports the development of skills, knowledge and understanding that are applicable to Fashion Design. The content includes design briefs and research, design development, presentation skills, pattern cutting, garment technology and garment construction. Students are introduced to all the essential areas of the Fashion Design process which will equip them with the skills to allow for further development throughout the course.

The module is broken down into various project briefs, each of which is supported by lectures and taught workshop activities. Through the fashion design project the students are introduced to the basic principles of fashion design, the design process and the relevant terminology. There is an emphasis on visual research encouraging students to develop observation, drawing and experimentation skills, to promote creativity, aid original concept and idea generation. 3-dimensional realization of design work is developed through research, fabric selection, sampling, pattern cutting and garment construction.

BAHFD 111A Drawing I: Analytical & Fashion Drawing
This module aims to:

• Achieve a degree of competency and confidence in freehand drawing through observation, analysis and the recording of objects and environments.
• Consolidate an understanding of form, geometry, proportion, scale, structure and function.
• Develop drawing skills to instil confidence and ability to communicate visually through sketching, technical drawing and figure drawings.
• Encourage experimentation to develop a personalized style of fashion drawing.
• Initiate an understanding of the language of fashion drawing and the role it plays in the communication of design.
• Encourage observation, analysis of fabrication and garment detail through drawing.
• Develop a good standard of proficiency in use of a computer which is essential in order to support later computer-aided design modules.
• Develop a capacity for using standard operating systems and standard software communications.

BAHFD 114A Cultural Studies I: History of Costume, Modern Art and Design
This subject area aims to:

• Develop the student's critical appraisal of art and design from the 1830s to the 1930s.
• Research, analyse and critically evaluate key works of art and design in terms of their aesthetic, cultural, social, historical and political contexts.
• Build the student's confidence and ability in the use of art, architecture and design as an influence on their own fashion designs.
• Widen the scope of the student's range of artistic and cultural knowledge.

Fashion Design & Merchandising (SPRING SEMESTER)
BAHFD 111 Drawing I: Digital Drawing
This module provides a general introduction to the following topics:

• Operating system; capabilities and commands. Storing and retrieving files, activating programs, using system utilities.
• Creating slides, Embedding images and text from other applications; Sequencing the slides to create a slide show; using animation techniques; presenting a slide show using projection facilities.
• Introduction to Photoshop: File types, color resolution, scanning of images and drawings, layout.
• Presentation techniques: Layout, graphics, text, color, photomontage, proportion, use of different media.

BAHFD 112 Technology I: Textile Theory
This module aims to:

• Provide a general overview of fashion industry materials such as yarns and basic textiles.
• Introduce fiber theory and fiber classification systems.
• Differentiate between natural and man-made fibers and fabrics.
• Identify the basic principles of yarn construction and yarn processing.
• Identify and understand basic fabric constructions.
• Outline the processes for fabric construction, processing and finishing.
• Understand fabric performance and testing methods and procedures.

BAHFD 114 Cultural Studies I: History of Modern Art & Design
This subject area aims to:

• Develop the student's critical appraisal of art and design from the 1830s to the 1930s.
• Research, analyse and critically evaluate key works of art and design in terms of their aesthetic, cultural, social, historical and political contexts.
• Build the student's confidence and ability in the use of art, architecture and design as an influence on their own fashion designs.
• Widen the scope of the student's range of artistic and cultural knowledge.

BAHFD 115 Professional Practice I: Fashion Business
This module aims to:

• Develop an understanding and appreciation of how the fashion industry operates, both nationally and internationally.
• Distinguish between the different sectors in the fashion industry, from couture to mass-production.
• Identify the characteristics of each of the fashion industry sectors, and understand their relationships to each other.
• Know the fashion business cycle and the fashion calendar.
• Identify the business and ethical issues currently affecting the fashion industry, with a view to forming future perspectives.
• Present social responsibility and legal issues as they relate to the fashion industry.

Journalism, Communications & Mass Media (FALL SEMESTER)
BAOJ 110 Social Studies
BAHJ 110 Introduction to Print Media (half semester)
This introductory module will be taught in year one and is designed to introduce students to a variety of print article genres and formats. It also introduces students to newspaper practice and the routines of the modern newsroom. Students will learn how and why certain article formats and conventions developed, will begin to produce a variety of article types and will get an insight into the working life of the print journalist.
2 credits.

BAOJ 111 Print Journalism I
BAHJ 111 Ways of Seeing Photography (half semester)
The photographic image is one of the most powerful communicative tools known, and it is of vital importance that practitioners understand its significance, importance and practical use. Students will be given an introduction into how to assess, interpret and evaluate images from a cultural, sociological, historical and communicative viewpoint. Participants will develop skills in the structuring of the photograph to convey meaning and impression within a visually and semiotically strong image.
2 credits.

BAOJ 112 Photography
An introductory course in photography. Students will learn basic SLR skills, darkroom processing and digital image manipulation.

BAHJ 112 History of the Media
In History of the Media students will analyse the impact of key changes in communications media, starting from the earliest known forms of media, through to the invention of the printing press, the emergence of a literate reading public, the development of newspapers, the invention of radio film and television, and the digital age.

BAHJ 113 Productivity Software (xl BAOJ 113)
The module is designed to enable students to use the everyday and presentation software used in journalism and media communications. The module develops the students’ computer-based skills using word processing, and presentation software. The module will use MS-office and Quark for teaching purposes. This will be altered in the light of industry developments should new standards emerge.

BAHJ 114 Understanding Society
Humans are social and relational beings. This module will enable students to think through the socio-economic roots of contemporary problems and the social-psychological basis of social action. It is necessary develop a sociological outlook when confronted with social institutions, processes and problems. It is also necessary to understand the economic realities that contribute to problem formation and problem resolution in society and the psychological roots of human action and understanding.

BAOJ 210 Print Journalism II
BAHJ 210 Advanced Photography
Application Photography follows on from the Introduction to Photography in year 1. Here the student is offered an advanced generic skills base in photography. The emphasis is on developing skills through a practical course that will be developed further in the elective modules of commercial and photojournalistic photography that follow later in the semester. The photographer will require a wide-ranging battery of skills and techniques if they are to fully contribute to the creative exploitation of the image. To this end, this module concentrates on the development and practice of these skills.

BAOJ 211 Contemporary Politics
This course will enable students to bridge the gap between action, understanding and institutions. This emphasis on the political, institutional and administrative background of current events and trends in Irish political life will enable students to ‘connect’ their understanding of past and present.

BAHJ 211 Media Marketing
This module will acquaint students with a knowledge of how media structures and products are created, maintained and sustained in the market place. It will provide an introduction to both finance and marketing issues, which will enable them to analyse the business dynamics of different media organizations.

BAOJ 212 Broadcast Journalism (Radio)
The module aims to give the student competence in program development for news and current affairs writing. Students will integrate skills of analysis and other practical skills contained in other modules such as Writing and Public Presentation Skills and elements of Understanding Society and Contemporary Society. Students will demonstrate their increasing levels of expertise while focusing and presenting Griff FM radio. The module also aims to give students a technical understanding of how a radio station works.

BAHJ 212 Contemporary Society
This course will enable students to bridge the gap between action, understanding and institutions. This emphasis on the political, institutional and administrative background of current events and trends in Irish political life will enable students to ‘connect’ their understanding of past and present.

BAOJ 213 Shorthand
Shorthand is a valuable skill for journalists. Despite advances in recording technology, many situations still exist where for legal or interviewee preference reasons; the most suitable form of news gathering requires accurate and fast shorthand.

BAHJ 213 Broadcast Journalism
The module aims to give the student competence in program development for news and current affairs writing. Students will integrate skills of analysis and other practical skills contained in other modules such as Writing and Public Presentation Skills and elements of Understanding Society and Contemporary Society. Students will demonstrate their increasing levels of expertise while focusing and presenting Griff FM radio. The module also aims to give students a technical understanding of how a radio station works.

BAOJ 214 Sports Journalism (xl BAHJ 3191)
This module is an elective that can be chosen by students who wish to fine-tune their journalism skills in relation to sports. While focused specifically on sports it is designed to encourage students to develop their own unique style and to strengthen their analytical skills.

BAHJ 214 Layout & Graphic Design
This is a thirteen-week program focusing on commercial layout and design practices. The student will be required to produce four pieces of sketched artwork followed by two computer-designed pieces. Given basic design guidelines, their projects will involve creating a number of advertisements for a fictitious company. The student will be encouraged to make critical design decisions before using the computer. This will help to minimize ‘creativity blocks’ affording the student a definite direction while learning complex software techniques. The software to be used will be Quark Xpress and Adobe Photoshop.

BAHJ 215 Business Journalism (xl BAOJ 310)
This module presents business analysis techniques and establishes a framework for evaluating economic developments and policies, both national and international.

BAHJ 310 Modern Society
Changes in Ireland over recent decades are usually described as involving modernization, but there has been very little discussion of what it means to be ‘modern’. Alongside this there has been an increasing sense both of the global context within which we live, and of the great divergences across the globe, divergences which are often described as resulting from much of the globes failure to achieve ‘modernisation’. Critical reflection on these issues is vital for journalists and media professionals seeking to come to grips with the world we live in. The module aims to To ensure that graduates have an awareness of the distinctive features of the modern social order and how it came into being. This module aims to provide students with a broader and deeper historical understanding of the social contexts examined in the Understanding Society and Contemporary Society.

BAOJ 311 Research Methods
This course will examine a number of research methods that have been applied to the media. It will cover both the theory and practice of both qualitative and quantitative research methods. The course aims to familiarize students with the main research theories and concepts and to enable students to acquire skills in the research process including planning, data collection and analysis.

BAHJ 311 Digital Photography
BAOJ 312 Reporting & Newsday
BAHJ 312 Editing
The editing of news stories is the most basic skill of print journalism. Whatever the vicissitudes of employment in the newspaper industry, a competent news editor or sub-editor will always be in demand. This module aims to provide students with the basic skills necessary to work in the newspaper editing.

BAOJ 313 TV & Video Production
For those working within broadcast media today it is essential to have an understanding of the broad principles and theories that underpin the production of audio-visual programmers and documentaries. With this knowledge and the opportunity to develop practical production and directional skills comes the ability to analyse, critique and produce such programmers. The course aims to introduce first year students to the theory and practise of the documentary and factual program, through lectures and screenings. The students will develop analytical, conceptual and creative skills necessary for the production of such projects. The course has a practical element in that students will produce a short video project at the end of the semester.

BAHJ 313 Conflict Reporting
Conflict reporting has been one of the most important functions of journalism, whether print, broadcasting, television or more recently on-line. It has also been one of the most controversial, as the media has been criticised as apologists for power and cheer-leaders of war. This module aims to equip students with a background understanding of the role of media in covering both recent and historical conflicts. It will also encourage students to critically evaluate media coverage of conflicts and to think through the problems involved in accurate reportage of conflict.

BAHJ 314 Film Studies (xl BAOJ 314)
This module will give students an understanding of the development of primarily(but not exclusively) Western film-making traditions that have subsequently influenced Television, contemporary video techniques and multimedia innovations. Students will be introduced each week to the chronological and diachronic development of movements and innovations in Film in both Europe and America. There shall be one lecture each week which shall investigate the development of the industry and aesthetics of Film-making, complemented by the two assigned.

BAOJ 315 Imaginative Fiction
BAHJ 315 TV Journalism
BAHJ 316 Publishing
Despite the development of many new forms of media, book reading retains a huge popularity and book selling and book publishing remain major businesses. For those interested in communications, publishing remain a very attractive career option. This module provides an overview of the publishing industry internationally, and a more detailed profile of the industry in Ireland.

BAHJ 317 Media & Society
The media, its institutions and practices are the major source of information and culture in or about our society today. Students must be able to not only operate within but also to examine objectively at this immensely powerful institution.

BAHJ 318 Visual Media/Photography Project
BAHJ 319 Video Production II
This module offers an opportunity to develop a detailed working knowledge of the development and production process in the making of video projects (music videos, news items and reports, magazine/studio programmers and documentaries). With this knowledge and the opportunity to develop practical production and directional skills comes the ability to produce such programmers. Building on skills acquired in Video Production I, the module aims to introduce students to the main components of the entire production process for both fiction and non-fiction projects through lectures and screenings. The students will develop practical, analytical and creative skills necessary for the production of video projects. The module has a practical element in that students will produce a number of short video projects in this semester.

BAHJ 3192 Creative Writing
The Creative Writing course explores the nature of creativity itself and the complimentary processes of structuring, editing and presenting work in a wide variety of media and genres. Students will learn of the principle elements of dramatic narrative: conflict, character, contrast, movement, theme, dialogue, description and narration. The integrated approach of the course allows people to develop skills in the medium, or mediums, best suited to their talents, be it prose (short stories, novels), film, theater or poetry. Just as different mediums require separate skills, individual genres such as crime, romance, fantasy and film-noir have their own imperatives, as have the categories of comedy writing and children’s writing. The emphasis, at all times, is on enabling students to fashion vibrant, individual writing styles.

Journalism, Communications & Mass Media (SPRING SEMESTER)
BAOJ 120 History of the Media
In History of the Media students will analyse the impact of key changes in communications media, starting from the earliest known forms of media, through to the invention of the printing press, the emergence of a literate reading public, the development of newspapers, the invention of radio film and television, and the digital age.

BAHJ 120 Media Studies
The term ‘media studies’ is an extremely broad one and this course is designed to be an introduction to how to study the media. As such it will cover a number of topics and will be supplemented by a range of modules on the degree course. It is envisaged that students will have completed the History of the Media Module in Semester One and therefore have particular knowledge of significant changes that have taken place in relation to the media, for example the transition from an oral culture to a print one, the emergence of a mass media and the rise of the internet.

BAHJ 121 Writing & Public Presentation Skills (BAOJ 121)
The writing skills section of the course is focused on improving the written analytical skills of students. This section is designed to cover both the basics in terms of grammar and punctuation as well as challenging students to read widely and critically and to understand texts and to develop a clear and fluid writing style. The Public Presentation Skills section of the course will focus on developing students’ oral communication skills. This section will encourage candidates to explore the communicative power of the voice. Speech should be free, fluid, flowing and full with a correct balance of pitch, pace, power, pause, inflection and tone. The importance of voice exercises, intercostal diaphragmatic breathing, muscle relaxation, body language and correct posture training will be stressed to the students. Techniques of sight-reading and listening will be developed both individually and within groups.

BAOJ 122 Modern English Literature I
Modern English Literature 1 will be taught in the second semester of year one. Emphasis will be placed not just on introducing students to a wide variety of writing styles and formats but on developing a critical approach to texts and an ability to read, evaluate, analyse and discuss in writing a text.

BAHJ 122 Research Methods
This section of the course will examine a number of research methods that have been applied to the media. It will cover both the theory and practice of both qualitative and quantitative research methods.

BAHJ 123 Introduction to Radio (xl BAOJ 123)
This module is designed to introduce students to radio and to enable them to grasp the skills necessary for work in radio production and presentation. The course aims to develop the participants’ awareness of equipment used in the studios and to educate the students in its usage. It also aims to introduce students to the rudiments of writing for radio.

BAHJ 124 Introduction to Photography
Starting with the absolute basics, this module is designed to increase students' competence in the technical and aesthetic aspects of the medium. Through practical projects they shall gain experience in exposure technique, designing a photograph, communicating visually and utilizing color relationships. The basic use of digital imaging, manipulation and captioning will be demonstrated. Students will explore the history of the photographic image within journalistic media with an emphasis on representation, documentary evidence and perception of realism.

BAHJ 220 Media Law & Ethics (xl BAOJ 210)
This course will provide an overview of the Irish legal system whilst focusing in detail on areas of the law particularly relevant to journalists. Thus, the law of copyright and defamation will be taught in a comprehensive but practical manner. Students will also be introduced to the law of contempt of court and the emerging law of privacy. An overview of contract and company law will also be provided. This course will also introduce students to the ethical considerations that apply to the discipline of journalism.

BAOJ 221 Freelance & Feature Writing
This course is designed to develop students’ ability to critically analyse information and produce articles of greater depth and scope. It is also designed to introduce students to the concept of freelance journalism and the disciplines required, and opportunities provided by freelance work.

BAHJ 221 History of Art & Photography
This module concentrates on the visual media and examines the history of art and photography. The module is designed to build on skills already learnt in stage 1 modules such as Media Studies and Introduction to Ways of Seeing.

BAOJ 222 English Literature II
BAHJ 222 Investigative Journalism I
Investigation is the heart and soul of the journalist profession and politics is the most crucial area for the work of the investigative journalist. Much of the work of the investigative journalist is based upon direct experience and intimate contact that cannot be replicated in a college environment. Students however can learn how institutions work and how best to go about establishing leads and developing stories.

BAHJ 223 Newspaper Production (xl BAOJ 223)
The layout and design of printed communications plays a central role in determining how the overall message is received and understood. The module shows how computer based techniques can be exploited to achieve the production of a commercially printed tabloid newspaper. The module also explains the importance of production scheduling and design in publishing student copy.

BAOJ 224 Layout & Design
This is a thirteen-week program focusing on commercial layout and design practices. The student will be required to produce four pieces of sketched artwork followed by two computer-designed pieces. Given basic design guidelines, their projects will involve creating a number of advertisements for a fictitious company. The student will be encouraged to make critical design decisions before using the computer. This will help to minimize ‘creativity blocks’ affording the student a definite direction while learning complex software techniques. The software to be used will be Quark Xpress and Adobe Photoshop.

BAHJ 224 Video Production I
For those working within broadcast media today it is essential to have an understanding of the broad principles and theories that underpin the production of audio-visual programmers and documentaries. With this knowledge and the opportunity to develop practical production and directional skills comes the ability to analyse, critique and produce such programmers.

BAHJ 225 Commercial Photography or Photojournalism
This module, designed for students choosing the visual stream, has itself been broken into two distinct electives: Commercial Photography and Photojournalism. There are a multitude of demands currently made of practitioners of the photographic medium and it is necessary, up to a point, for each individual to choose a specialization. The specific skills and working methods required for each of these electives, though supported by a common foundation in technique, are radically different. To this end the commercial elective will concentrate on the corporate, PR and advertising sectors of the market, while press, editorial and documentary will be covered by the Photojournalism course. It is understood that there will be some crossover of these two streams, the requirement for specifically trained professionals will always remain.

BAOJ 320 Media Studies
The term ‘media studies’ is an extremely broad one and this course is designed to be an introduction to how to study the media. As such it will cover a number of topics and will be supplemented by a range of modules on the degree course. It is envisaged that students will have completed the History of the Media Module in Semester One and therefore have particular knowledge of significant changes that have taken place in relation to the media, for example the transition from an oral culture to a print one, the emergence of a mass media and the rise of the internet.

BAHJ 320 Media Research & Cultural Studies
The aim of this module is to familiarize students with cultural theories and theorists including contemporary cultural debates on modernity and post-modernity. On course completion the student will have an understanding of traditional theories of culture including the definitions of culture put forward by people such as Matthew Arnold, the Frankfurt School, Karl Marx and Antonio Gramsci. The student will also have an understanding of contemporary cultural theories and will be able to apply these theories to any cultural issue, including film and television.

BAOJ 321 Freelance & Feature Writing II
BAOJ 322 Marketing Media
This module will acquaint students with a knowledge of how media structures and products are created, maintained and sustained in the market place. It will provide an introduction to both finance and marketing issues, which will enable them to analyse the business dynamics of different media organizations.

BAHJ 322 Public Relations
This module is intended to give graduates of the program an opportunity to work in the area of Public Relations on course completion. Having learnt valuable communications skills, both written and oral, the course presents an insight into how these skills may be applied within Public Relations.

BAHJ 323 Online Journalism (xl BAOJ 323)
Students will learn how to work within a web production context to produce online journalism. A regular web-based edition of the student’s work will be published online. The specifics of writing, editing, production and regulation of web-based journalism will be form part of the instruction for this module. On course completion students will be familiar with the specifics of producing online journalism and will be competent to produce it.

BAHJ 324 Investigative Journalism (xl BAOJ 324)
Investigation is the heart and soul of the journalist profession and politics is the most crucial area for the work of the investigative journalist. Much of the work of the investigative journalist is based upon direct experience and intimate contact that cannot be replicated in a college environment. Students however can learn how institutions work and how best to go about establishing leads and developing stories.

BAOJ 325 Imaginative Fiction
BAHJ 325 Web Design
This is a thirteen-week program that will revolve around the completion of a Website project. The student will be required to acquire the content for and design a three-page Website using HTML code. It is intended to use a simple HTML editor such as HTML Kit for coding purposes while creating graphics using Adobe Imageready. The student will be helped to understand the internet topology, detailing the need for efficient HTML coding practices. The student will also be given an explanation as to how web browsers such as Internet Explorer and Netscape function and the compatibility problems that may arise through more advanced web coding such as JAVA and DHTML.

BAHJ 326 Portfolio & Presentation/ CD/DVD Authoring
This is a thirteen-week program to learn multi media authoring techniques through the production of a portfolio project. It will be expected that the students who wish to participate on this course will have a good understanding of Photoshop and the Microsoft Windows operating system. It will also be expected that the student will have successfully completed Layout and Design.

Music & Drama (FALL & SPRING SEMESTERS)
DRA 111 Public Speaking
This module is designed to develop inter-personal and speaking skills, which will prove invaluable to candidates in both their personal and professional lives. Candidates will develop skills in communication and will find themselves developing the confidence they need for conversing in both private and public arenas.

DRA 112 Effective Communication
This module has been designed to encourage candidates to explore their creativity and develop their communication skills. The examinations have been devised to make communication enjoyable and to offer candidates a chance to express themselves through the personal work they present. Training in Effective Communication will always be of benefit to candidates, building confidence and developing inter-personal skills.

DRA 114 Solo Acting
This module has been designed to introduce students to Drama and Literature. The module concentrates solely on the art of performance. The syllabus allows you the freedom to be as creative and adventurous as you wish, by offering you a chance to mix modern and classical drama with improvisation and mime. “Theater exists above all, for the actor, and without him it cannot exist at all.” The aim of the module is to develop an understanding of drama and theater and to develop confidence in each individual sitting an examination.

DRA 115 Duologues
This module has been designed for students wishing to perform in pairs. Candidates will be expected to perform 1 -2 Duologues along with a piece of improvisation. The following is a guideline of what examiners are looking for throughout the examinations.

• The candidates must work together as a pair and work chosen must give both parties an equal opportunity to develop characters.
• Candidates must show an understanding of the drama and the situation that the characters have been placed in by the author.
• The candidates must adapt the performance to suit the space and occasion.
• There must be interaction between both candidates and they must show that they are comfortable with their surroundings.
• When required to perform an improvisation the candidates must show an ability to be both creative and spontaneous.
• In the discussion Candidates will be examined on their readiness to respond to any questions the examiners may have. They will also be marked on their knowledge and understanding or their chosen Duologue and on their ability to work as a team.

DRA 116 Group Drama
This module has been developed to offer candidates a chance to study drama as a group. It is a way of introducing students to drama who have not yet gained enough confidence to embark on a solo performance. It is hoped that through Group Drama students will learn to work together, and develop an ability to become a contributor in a group situation.

MUS 110 Guitar
This module explores the theory, scales, arpeggios and sight-reading of the guitar.

MUS 111 Piano
This module explores the theory, scales, arpeggios and sight-reading of the piano.

MUS 112 Singing
This module explores the theory, scales, arpeggios and sight-reading of singing. Students will be expected to answer questions relating to the prepared pieces regarding the stave, clef signs, barlines, bars, note and rest values, slurs, ties, staccato, accent marks, the Italian terms and signs used, simple time signatures, sharps and flats, and relevant key signatures.

MUS 113 Violin
This module explores the theory, scales, arpeggios and sight-reading of the violin.

MUS 114 Flute
This module explores the theory, scales, arpeggios and sight-reading of the flute.

MUS 115 Clarinet
This module explores the theory, scales, arpeggios and sight-reading of the clarinet.

MUS 116 Recorder
This module explores the scales, triads, sight-reading, ear tests and theory of a recorder.

MUS 118 Musical Theater
This module introduces to as many practical aspects of Musical Theater as possible. The aim is to develop the Candidates’ understanding of Performance, Improvisation, Sight Reading etc, to develop the voice and to introduce Candidates to the different styles of Musical Theater.

Tourism & Hospitality Management (FALL SEMESTER)
BAIHM 110 Business Communications
This module is specifically designed to develop key communication skills necessary of todays’ business manager. Emphasis is placed on how to develop and enhance these skills both within an individual and group context. Ultimately, once these skills have been successfully acquired, it leads to greater personal and professional development.

BAIHM 111 Quantitative Methods
This module is designed to provide students with the necessary skills to analyse and manipulate numerical business information as a basis for informed decision making.

BAIHM 112 Introduction to Hospitality Management
The varied forms and complex nature of International Hospitality Management are presented in this module. Students are introduced to the basic structure and functioning of hospitality service organizations. The module is presented in the context of the international organization environment and aims to help the student understand the dynamics of the global hospitality industry.

BAIHM 113 Financial Accounting
Knowledge of financial accounting is a pre-requisite for all students seeking to understand the dynamics underpinning business transactions. This module introduces students to basic theoretical and practical accounting principles and concepts, so that they can apply them to business entities. This key module is designed to ensure students understand the importance of financial and accounting principles and can relate them to their experience of managing cash and other financial transactions.

BAIHM 114 Information Technology
This module aims to ensure that students appreciate the central role of information in the business environment. It aims to give them a thorough understanding of technology such that they are able to identify appropriate applications and make informed decisions. Students will be introduced to the PC environment, giving them the confidence and ability to manipulate software packages.

BAIHM 210 Food & Beverage Management
The operations and management principles and procedures involved in an effective food and beverage control system are conveyed fully in this module. It provides an in-depth insight into the operating budget, menu management, menu pricing, purchasing and supplier selection, cost-volume profit analysis, labor cost-control, computer applications and the successful management of service quality standardization. This module is considerably supported by the Industrial Experience module undertaken both prior to and during the students' industrial internship.

BAIHM 211 Management Accounting
This module strengthens and develops students’ Financial Accounting ability and provides a thorough grounding in Management Accounting systems and procedures as operated in the hospitality industry.

BAIHM 212 Human Resource Management
The intricacies of managing the human resource within the business context are developed in further detail. This module aims to provide students with an in depth understanding of the major human resource issues involved in managing an international workforce within the hospitality industry. Factors such as recruitment and selection, training, employee deployment and development, performance and motivation are examined in detail. It gives students a clear knowledge of the laws relating to employment, benefits, work practices and health and safety issues.

BAIHM 213 Professional Development
This module is the second of three aimed at developing the students' fluency in the language and business communication skills so that they may use it confidently in the hospitality environment The module is designed to ensure that students develop the necessary personal attributes to act as confident ambassadors of business both in their industrial internship period and later when in full-time employments.

BAIHM 214 International Economic Structures
This module is designed to develop students understanding of the wider European and International forces on business operations. The module also extrapolates the principles of economics that the student will have studied in Stage I. There is an emphasis on the policies of the E.U and their effect on European and world trade.

BAIHM 310 International Human Resource Management
This module is designed to enable students to develop an integrated approach to the strategic management of international human resources. The module draws on previously studied subjects such as Organizational Behavior and International Hospitality Management in Stage 1 and Human Resource Management in Stage I of the program.

BAIHM 311 International Travel, Tourism & Hospitality
This module is designed to develop students’ understanding of the patterns, principles and management of the International Travel & Tourism Industry and how it inter-relates to the International Hospitality Industry.

BAIHM 312 Business Policy I
The nature of Business Policy is multidisciplinary and therefore previously studied subjects will be drawn upon, for example Financial Accounting, Management Accounting, Hospitality Management, Economics and Marketing, Food and Beverage Management, Human Resource Management and Hospitality Law. This subject will enable students analyse the factors which determine whether an operation excels, survives or dies, and on the basis of such analysis prescribe long-term strategies which will enable the operation to achieve its corporate objectives.

BAIHM 313 International Services Marketing
To provide students with a key understanding of managing the marketing variables of an organization operating in an overseas market. The module is designed to consider and reflect on the international marketing strategies of multi-national and indigenous companies.

Tourism & Hospitality Management (SPRING SEMESTER)
BAIHM 120 Principles of Hospitality Operations
Fundamental operational and technical skills are the basis of this module, which will introduce students to essential technical and operational skills required for the hospitality industry. These operational skills provide the student with a foundation on which to build their knowledge and skills. The module provides a focus on service operations such as food and beverages, accommodation and health & safety issues relevant to hospitality service providers.

BAIHM 121 Organizational Behavior
Organizational Behavior will introduce the students to the nature of the organizations, their methods of working, the roles within them and the business environment in which they operate. It will provide students with an insight into the reality of the modern organizational world, the importance of the organization in economic activity and the importance of analytical thinking to human behavior in organizations. This module is presented in the context of the international organizational environment and aims to help the student understand and analyse the working of an organization, and the processes that take place within it.

BAIHM 122 Economics
Given that many resources are scarce and services cannot be stored, this module gives students an insight to economics in terms of how choices must be made and how limited resources are allocated. Microeconomics looks at individuals, firms and governments and analyses how each make these choices. It is important therefore, that students are exposed to the issues raised in Microeconomics so that they have a clear perspective on the interrelationship between the various sectors of society. Macroeconomics is concerned with the study of the economy as a whole and deals with topics such as the growth in the economy, the level of unemployment, inflation rates, interest rates and the business cycle. The module exposes students to the various theories and models of economics and helps them to develop analytical skills, which are crucial in the international hospitality industry.

BAIHM 123 Principles of Marketing
This module is designed to give students a broad understanding of the key concepts and business practices in marketing. The module provides an overview of the nature and scope of marketing and its role in achieving business objectives.

BAIHM 124 Business Law
This module presents the legal environment in which business operates. It presents the legal framework within which law is administered, and its application to business disciplines and practices. It presents general legal principles and highlights for students the need for business practitioners to comply with their many responsibilities under the law.

BAIHM 220 Marketing Management & Research
This module is designed to provide students’ with an integrated knowledge of strategic issues in marketing and their management implications. In addition, the application of research for marketing decision making is also considered. The module is presented in an integrated approach enabling the research process to be understood and applied concurrently.

BAIHM 221 Supply Chain Management
This module develops the necessary conceptual and analytical skills necessary to manage, integrate and control internal and external functions. The module covers how products and information flows can be co-ordinated to provide a fast and cost-effective hospitality service to the customer. The module also looks at some of the traditional tools such as, process analysis, yield management, location analysis and inventory theory as well as the more recently automated processes involved in SCM.

BAIHM 222 Accommodation & Facilities Management
The scope and optimization of accommodation and facilities management within the safety and legal constraints and responsibilities are developed in this module. The module also develops a systematic approach to the procedures involved in the security and safety of accommodation planning, design and maintenance. The student is given an understanding of how to manage the physical plant so that they can work effectively as part of the facilities division team. Various elements are considered in terms of the value of facilities and the efficiency and effectiveness of front office management, including planning and evaluation and human resources management. Additionally, the module also presents a systematic approach to managing housekeeping operations in the hospitality industry, and gives students an in-depth knowledge of the important functions and organization of front office procedures to ensure effective and efficient running of its operations.

BAIHM 223 Hospitality Law
The module provides an awareness of the rights and responsibilities that the law imposes upon a hospitality manager and illustrates the possible consequence of failure to satisfy these legal obligations.

BAIHM 224 Management Information Systems/E-Commerce
This module is designed to develop the students’ computing skills so that they can deliver business solutions through information technology. It is essential they fully understand the tasks involved in directing software development teams or through using end user applications themselves to meet the needs of organizations within the international hospitality industry. The module covers a variety of stages in the development process and examines the use of common tools and models used in system development and design. It is important that students are exposed to developments in e-business and the linkage between business function/processes and the process/effort required to deliver automated business solutions.

BAIHM 320 Global Tourism & the Environment
This module is designed to develop and strengthen students’ understanding of the impact of global tourism on host societies and cultures. This study presents the many inter-related factors of economics, perception, social values, culture, lifestyles, marketing, and government initiatives, which determine tourism patterns. The module draws on previously studied subjects such as Introduction to International Hospitality Management in Stage I of the program and International Economic Structures and the European Union in Stage II of the Programme. It also develops and builds on International, Travel, Tourism and Hospitality in the final stage of the program.

BAIHM 321 Business Policy II
Business Policy 2 is concerned with helping students build and develop on the analysis and understanding learnt in Business Policy I. Students from Business Policy I will be able to use the theories and develop their analytical skills further in this module, which focuses on the organization in terms of developing strategy. Finally, it looks at implementing these strategies across a wide and varied set of circumstances and organizations.

BAIHM 322 International Financial Management
The module builds on the concepts, conventions and principles of financial and management accounting covered in Stages 1 and 2 respectively. It presents the central role of financial management in determining an organisation's continued success. It covers cash and investment management techniques and addresses the additional concerns of international operations. The module places considerable emphasis on the techniques and practices of optimizing financial yield through revenue efficient utilization of services.

BAIHM 323 Conference & Event Management
This module is designed to provide students with an in-depth understanding of International Events and Conferences and how they contribute to hospitality products and services. The module examines the integrative nature of service management as well as the complex nature of events and conference services, and is designed to prepare students who wish to specialism in the delivery of these dynamic hospitality services.

BAIHM 324 International Leisure & Services Management
This module is designed to develop student awareness of the key and common elements of the management process that are of specific relevance to the professional management of sport and leisure services. Students will develop a keen understanding of the underlying social, cultural and political factors that influence the diverse nature of participation and provision of international sport and leisure services. The module is intended to prepare students who wish to specialism in the management of international sport and leisure services, and covers sport and leisure theory, policy and practice from an international perspective.

BAIHM 325 Project
In the final stage of the degree program, students will have the option to complete a major individual project in their chosen field of specialization. Alternatively they may choose to complete a minor project as part of their "Tourism and the Hospitality Industry" module. Unlike practical assignments in Stages I and 2, the weighting applied to the major project will be the equivalent of a Stage 3 module. Furthermore, it will require a considerable amount of research to supplement the analysis, development and documentation stages. This research requirement serves the purpose of familiarizing the student with the depth of available research on selected topics and of avoiding an inclination of duplicating previous work.

The summer curriculum focuses on contemporary Irish society, culture, politics and economics. Courses are held at Griffith College Dublin (GCD).

Griffith College uses the European Credit Transfer System (ECTS). Most courses at Griffith College are 6 to 8 ECTS credits. As a general rule, 1 ECTS credit is equivalent to .5 semester credits in the USA. For example, a course at Griffith College that is assigned 6 ECTS is equivalent to 3 semester credits in the USA. (Note, 3 semester credits is the same as 4 quarter credits for students who attend universities using a Quarter academic calendar.) Program transcripts are issued by Griffith College Dublin or KEI's university of record (accredited in the USA).

Curriculum
The curriculum at Griffith College is based on the British system. As such, some of the academic terminology is different from that used in the USA. Below are some examples.

BRITISH SYSTEM	USA SYSTEM
Module	Course
Subject	Courses belonging to an academic concentration. (Ex. business, communications, etc.)
Course	Degree program. (Ex. BA in business)
Faculty	Academic department, school or college. (Ex. faculty of business)

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COURSES & DESCRIPTIONS
Click on a course title to view the description. Download the course syllabi.

Contemporary Irish Culture & Society
This course takes-on three related topics and examines them through lectures, seminars and a relevant field trip:

1. Twentieth Century Irish Literature...
This module covers a range of modern Irish writers whose influence has been felt far outside their native shores. Joyce, Beckett, O Casey, Behan and McGahern feature.

2. Musicology...
Ireland has a strong and vibrant Folk Music tradition that has influenced musical traditions worldwide. More recently, Irish musicians have successfully transformed that legacy to the Global Rock scene.

3. Irish Culture Through Film...
Irish cultural and social life has been portrayed in film throughout the twentieth century, many of these films have been produced by outsiders but more recently and indigious film tradition has emerged. This module examines how this film tradition has portrayed both the film makers and those filmed.

Contemporary Irish Political Economy
This course takes-on three related topics and examines them through lectures, seminars and a relevant field trip.

1. Conflict Resolution...
An understanding of Contemporary Ireland and the Northern Peace Process is a significant guide to understanding the management of peace in the contemporary world.

2. Ireland and the European Union...
Ireland owes much of its economic success to its position within the European Union. This module examines Ireland's unique relationship with Continental Europe where it remains the only English-Language Euro economy.

3. The Celtic Tiger... Irish culture is rapidly changing and expanding to include one of the youngest populations in Europe. Ireland has gone from a rural traditional society to a multi-ethnic largely urban society in less than twenty years. This change we call the Celtic Tiger. The Economy continues to grow and with it both the successes and challenges of an expanding economy. This module examines the social, cultural, political and economic effects of that transformation and the impact of this Globalisation on Irish society.