KEI's program in Guayaquil offers a wide selection of courses and internships in the following academic and professional concentrations. Select the term of study (semester or summer) to view curricular requirements for each concentration.

• Business, Law & Diplomacy  
• Computer Science & Software Engineering  
• Environment & Ecology  
• Journalism, Communications & Media  
• Medicine, Health & Biomedical Science  
• Spanish Language & Ecuadorian Culture  

SEMESTER CONCENTRATIONS Business, Law & Diplomacy Computer Science & Software Engineering Environment & Ecology Journalism, Communications & Media Medicine, Health & Biomedical Sciences Spanish Language & Ecuadorian Culture Select the concentration that best matches your academic, professional and/or personal interests to view curricular requirements.

CURRICULAR REQUIREMENTS Normal load: 5 courses (15 credits) per semester. Students can enroll in 1 additional course with permission from KEI (a fee of $350 applies). Required courses: History of Ecuadorian Culture Spanish Language. Waived for students with a high proficiency in Spanish. At least 1 business or political science course. Internship optional (takes place of one course). CURRICULAR REQUIREMENTS Normal load: 5 courses (15 credits) per semester. Students can enroll in 1 additional course with permission from KEI (a fee of $350 applies). Required courses: History of Ecuadorian Culture Spanish Language. Waived for students with a high proficiency in Spanish. At least 1 computer science or information systems course. Internship optional (takes place of one course). CURRICULAR REQUIREMENTS Normal load: 5 courses (15 credits) per semester. Students can in enroll 1 additional course with permission from KEI (a fee of $350 applies). Required courses: History of Ecuadorian Culture Spanish Language. Waived for students with a high proficiency in Spanish. At least 1 environmental studies course. Internship optional (takes place of one course). CURRICULAR REQUIREMENTS Normal load: 5 courses (15 credits) per semester. Students can enroll in 1 additional course with permission from KEI (a fee of $350 applies). Required courses: History of Ecuadorian Culture Spanish Language. Waived for students with a high proficiency in Spanish. At least 1 journalism, media or communications course. Internship optional (takes place of one course). CURRICULAR REQUIREMENTS Normal load: 5 courses (15-18 credits) per semester. Students can enroll in 1 additional course (3 credits) with permission from KEI (a fee of $350 applies). Required courses: History of Ecuadorian Culture Spanish Language. Waived for students with a high proficiency in Spanish. At least 1 medical/clinical course Clinical internship (counts as a course) CURRICULAR REQUIREMENTS Normal load: 5 courses (15 credits) per semester. Students can enroll in 1 additional course with permission from KEI (a fee of $350 applies). Required courses: History of Ecuadorian Culture 2 Spanish Language courses, offered in sequence. Waived for students with a high proficiency in Spanish. At least 1 Latin American studies course. Internship optional (takes place of one course) Community service available (no credit)

SUMMER CONCENTRATIONS Business, Law & Diplomacy Medicine, Health & Biomedical Sciences Spanish Language & Ecuadorian Culture Select the concentration that best matches your academic, professional and/or personal interests to view curricular requirements.

CURRICULAR REQUIREMENTS Normal load: 3 courses (9 credits) Required courses: History of Ecuadorian Culture At least 1 business or political science course Spanish Language strongly recommended Internship optional (takes place of one course). CURRICULAR REQUIREMENTS Normal load: 3 courses (9 credits) Required courses: History of Ecuadorian Culture Clinical Internship Spanish Language strongly recommended CURRICULAR REQUIREMENTS Normal load: 3 courses (9 credits) Required courses: History of Ecuadorian Culture Spanish Language. Waived for students with a high proficiency in Spanish. Elective course Internship optional (takes place of elective and/or Spanish Language course) Community service available (no credit)

Courses are offered at Universidad de Esp�ritu Santo (UEES). KEI students are integrated with Ecuadorean and international students studying at UEES. KEI students may enroll in courses taught in English and Spanish (select the corresponding tab above).

Download the UEES Course Offerings file for a list of courses offered in the Fall, Spring and Summer terms. You will need Microsoft Excel to open the file. Note the TABS at the bottom of the Excel file; they allow you to swtich between courses taught in English and Spanish. Make sure to read the INTRO tab for instructions.

The academic year at UEES is divided into Fall semester, Spring semester and Summer session. Each semester is divided into two 7 1/2-week sessions. Some courses are offered on a semester basis; others are offered on session-basis. KEI's summer program consists of one 7 1/2-week session.

Most courses at UEES are 3 credits (45 contact hours); medical and science courses with a laboratory are 4 credits (60 or more contact hours). Program transcripts are issued by UEES or Clark Atlanta University (accredited in the USA). Students should consult with the study abroad and/or academic advisor at their university about course selection and approval, credit transfer, and program transcripts.

The following courses are taught in English. Click on the course title to view description and download syllabus. Download the the UEES Course Offerings file for a list of courses offered in the Fall, Spring and Summer.

BUSINESS, LAW & DIPLOMACY (IBLD)

ARH 353 Human Resources
This course introduces the technical and legal aspects of human resource management from a strategic business perspective. The course examines how to manage human resources effectively in the dynamic legal, social, and economic environment currently constraining organizations. Among the topics included are: formulation and implementation of human resource strategy, job analysis, methods of recruitment and selection, techniques for training and development, performance appraisal, compensation and benefits, and the evaluation of the effectiveness of HRM systems. Emphasis is placed on integrating human resource management with the overall business strategy.
3 credits. Prerequisites: GER 103 Fundamentals of Management or GER 286 Organizational Behavior

• Syllabus

COM 100 Fundamentals of Accounting
The objective of this course is to learn to register and analyse the accountion transactions, measuring the effects on financial statements. The purpose is to determine functions, methods and managerial procedures, in order to achieve the managerial goals.
3 credits. Prerequisites: none

• Syllabus - not available at this time. Contact KEI.

COM 375 E-Commerce
This course will introduce the student to the basic elements of electronic commerce. It will focus on business and technical issues faced by companies that enter into the e-commerce marketplace. You the student will learn the technological and strategic aspects of electronic commerce essential to succeeding in today's internet-based economy. This is a lecture and theoretical course which covers the key technologies used in e-Commerce, the history of internet and web technologies, infrastructure, and the economic forces behind e-Commerce. Business goals and constraints, technology and process tools, business strategies and tactics, and underlying economic theories relating to successful e-Commerce will be discussed.
3 credits. Prerequisites: GER 103 Introduction to Business

• Syllabus

CON 101 Financial Accounting
In this subject the student will learn to account and register accounting transactions of any nature. The student will be able to measure the effect of the records in the financial statements in way that will allow to analyze the results, detect and correct errors, determine functions, methods and administrative procedures, all in function to achieve the business objectives.
3 credits. Prerequisites: none

• Syllabus

CON 202 Managerial Accounting
In this course students will learn accounting principles and techniques useful in the day to day management of medium and large businesses.
3 credits. Prerequisites: CON 101 Financial Accounting

• Syllabus

CON 351 Bank Accounting
The objective of this course is an understanding of the main operations and procedures of banking corporations. We will have an emphasis in accounting aspects of the common financial operations in Banks. These Institutions and the financial industry had suffered deep changes in the recent decades due to the rupture of boundaries, globalization of markets, and the sudden introduction of new financial instruments. All this dynamic global changes have made the banking business more complex, vibrant and has increased the competition forcing individuals and businesses to evolve and assimilate the changes of the new economy in which banks are involved.
3 credits. Prerequisites: CON 101 Financial Accounting, FIN 220 Financial Math

• Syllabus

DEM 102 Elements of Law I
The purpose of this course is to introduce the student to the elements and basic concepts of Anglo-Saxon Common Law. This course will focus on the following topics: Constitutional Law, Criminal Law, Criminal Procedure, Evidence, Torts, Contracts, Civil Procedure, and Property.
3 credits. Prerequisites: none

• Syllabus

DEM 302 Business Law
The Business Law (Organization) survey class covers the core topics of Anglo-Saxon business law. This class will additionally look at the importante of materials in relation to statutory law. This course is designed to give each ICP student the appropriate tools to understand the legal affairs of a corporation on the most basic levels. The following broad topics will be discussed: Agency, Shareholders, Insider Trading, Legal Capital, Partnership, Duty of Care, Shareholder Suits, Securities, Corporate Form, Duty of Loyalty, and Structural Changes.
3 credits. Prerequisites: none

• Syllabus

DEM 451 International Law
The course provides a basic introduction to the field of international law: the rules, standards, institutions, norms, and procedures that regulate interaction between nation states, and between states and individuals. The course deals, inter alia, with the nature and sources of international law, state responsibility, the law of treaties, the use force, the peaceful resolution of international disputes, the role of international organizations, and select substantive areas of international law, such as the laws governing the protection of human rights and international criminal law.
3 credits. Prerequisites: DEM 102 Elements of Law I

• Syllabus

DER 306 Contract Law
The purpose of this course is to continue the students' familiarization to the elements and basic concepts of Anglo-Saxon Common Law in the area of Contracts. This course will focus on the following topics: Offer, Acceptance, Consideration, Remedies, Statute of Frauds, Parole Evidence, Promissory Estoppel, Repudiation, Beneficiaries, Assignment and Delegation, and Breaches.
3 credits. Prerequisites: DEM 102 Elements of Law I

• Syllabus

DER 307 Torts
The course provides a basic introduction to the field of Tort law: A negligent or intentional civil wrong not arising out of a contract or statute. These include "intentional torts" such as battery or defamation, and torts for negligence. Other tort subjects covered are: Strict Liability, Negligence, Intentional Torts, Defamation, Misrepresentation, and Theory of Damages.
3 credits. Prerequisites: DEM 102 Elements of Law I

• Syllabus

DER 309 Evidence
The aim of this course is to provide student`s familiarization to the elements and basic concepts of Anglo Saxon Common Law. This class will facilitate students increase their knowledge and skills in the various types of evidence. The course also emphasizes the impact of the jury, expert witnesses judge, on a trial. The intention is to provide information so that the student can make successful analysis about real cases.
3 credits. Prerequisites: DEM 102 Elements of Law I

• Syllabus

ECO 101 Elements of Economics
This course is designed to give students an overview of the various systems and processes involved within the scope of economic thought and practice. The primary objectives of the course are to provide a brief overview and introduction to economic theory and thought, history, vocabulary, and current economic conditions around the world. The student will gain insight into topics such as unemployment, supply and demand, budget deficits and surplus, inflation, investment, monetary policy, and debt.
3 credits. Prerequisites: none

• Syllabus

ECO 161 Microeconomics I
The purpose of this course is to review basic concepts and issues related to microeconomic theory. It will provide students with the basic knowledge and tools to deal with topics oriented to understand how individual markets operate.
3 credits. Prerequisites: none

• Syllabus

ECO 222 Macroeconomics I
The purpose of this course is to review basic concepts and issues related to macroeconomic theory. It will provide students with the basic knowledge to define economics and understand how a market oriented economy operates.
3 credits. Prerequisites: none

• Syllabus

ECO 320 Theory & Monetary Policy
This course analyzes the process of financial intermediation, characteristics of financial markets, market failures in this sector of the economy, and the role of banking regulation and insurance from an economic point of view. The analysis will be performed jointly with the reality of the legal aspects of Ecuador�s financial system, with special emphasis in the Law of Financial Institutions and TROLE. Also, this course will cover the relationship between the macroeconomic scenario and the financial system, between the monetary policy and financial institutions, and the calculation of official interest and exchange rates.
3 credits. Prerequisites: Microeconomics II, Macroeconomics II

• Syllabus

ECO 371 History of Economic Thought
This course is not only rich with theoretic information about the various streams of universal economic thought, but also with the analysis of the economic policy that will help future professionals in their actions inside the public sector in their search to strengthen our development with social justice. This class links the doctrine action of many thinkers with the reality of the country and of Latin America, analyzing interesting subjects such as foreign investment, Government's intervention in our economic life, underdevelopment, public debt and economic dependence problems.
3 credits. Prerequisites: Microeconomics II, Macroeconomics II

• Syllabus

ECO 411 International Economic Relations
The course has been structured in a way that combines a review of the main economic models applied to the international arena, an analysis and understanding of international organizations and the study of current world models of economic development. This is a core course and as such, it is required that students taking it must demonstrate a senior level work by a sound knowledge of basic economic theory as well as related material in the business world. It is expected that students should be able to conduct economic research and to make oral presentations on current international economic issues, as well as, on economic theories.
3 credits. Prerequisites: ECO 361 Microeconomics I, ECO 227 Macroeconomics II

• Syllabus

ECO 477 Economic & Political Analysis
John M. Keynes stated that "practical men, who believe themselves to be quite exempt from any intellectual influences are usually the slaves of some defunct economist." This statement demonstrates the importance of International Economic Relations to understand our everyday lives, constantly influenced by the ideas, questions, issues and problems that we will cover throughout the class.
3 credits. Prerequisites: ECO 361 Microeconomics I, ECO 222 Macroeconomics I

• Syllabus

FIN 220 Financial Mathematics
This course will help students to understand the concept of time value of money and learn to handle time lines as a tool to visualize and analyse financial problems.
3 credits. Prerequisites: MAT 132 Calculus I

• Syllabus

FIN 261 Corporate Finance I
Corporate financial management deals with the application of financial principles within a corporation to create and maintain value through decision making and proper resource management.
3 credits. Prerequisites: FIN 220 Financial Mathematics

• Syllabus

FIN 331 Corporate Finance II
The course is design to cover all the financial principles related to the finance of corporate activities in the long term.
3 credits. Prerequisites: FIN 220 Financial Mathematics, FIN 261 Corporate Finance I

• Syllabus

FIN 361 Budget Management
The course is designed to explain the budgeting process. We will discuss budget area requests, the management review process and the approval of the budget. Historical comparisons and recommendations will be discussed. Development of a projections will be emphasized.
3 credits. Prerequisites: CON 101 Financial Management, CON 202 Managerial Management, FIN 220 Financial Mathematics

• Syllabus

FIN 369 Treasury Management
Corporate treasurers have a number of responsibilities and decisions to make in the areas of corporate cash and liquidity positions, credit extension, short-term investing and borrowing, bank relationships and interest rate and foreign exchange management, among others. This course will combine theory and practice to allow the student a balance of information to address the issues most common to corporate treasury.
3 credits. Prerequisites: not indicated

• Syllabus

FIN 388 Public Finances
This course analyzes the role, impacts and importance of the public sector in the economy, with a point of view of a positive and regulated economy. It also emphasizes on the interaction with the other sectors of the economy and the real life experience of Ecuador�s public policy during the last 20 years. The objectives of this course are to learn the basic economic concepts of the public sector, analyze the nature of public finance and quantify the impacts of the participation of the state in the economic activity.
3 credits. Prerequisites: ECO 354 Macroeconomics II

• Syllabus

FIN 435 Financial Institutions & Capital Markets
The purpose of this course is to introduce the student in the world of Financial Instruments and Markets. The course describes the changes of the financial markets in the previous decades, and the wide array of financial securities available today for investing, operations, and controlling various types of risk. Emphasis will be placed on the practical implications of recent innovations in financial institutions: banks, insurance companies, trust and mortgage loan companies, investment banks, credit unions and pension funds.
3 credits. Prerequisites: FIN 261 Corporate Finance

• Syllabus

FIN 441 Banking Management
This course enables you to understand the role and responsibilities of executives at banks and other financial institutions. We will examine the practices, procedures, traditional and state of the art techniques and tools to manage a commercial bank. Particular attention is paid to current and future trends in banking, but analysis of the existing forces and changes in current banking will be examined along with recent changes in legislation of the U.S. financial markets. Emphasis will be made in the analysis of bank performance, Duration, GAP analysis, management of assets, liabilities and the cost of funds, evaluation and credit analysis of commercial and consumer loans.
3 credits. Prerequisites: CON 351 Bank Accounting

• Syllabus

FIN 462 International Finance
This course will provide students with information and practical cases about how to manage companies given the increasing importance of global integration of money and capital markets.
3 credits. Prerequisites: FIN 331 Corporate Finance II

• Syllabus

FIN 476 Risk Management & Control
The objective of this course is to build an analytic framework for portfolio management decisions with emphasis on equities. The course will focus in the following topics: Efficient security markets; most securities are usually priced appropriately given their risk and return attributes. Asset Allocation which is the most important procedure when an individual builds a portfolio, it refers to the distribution of assets from risk free to bearing risk. Investment Analysis which allows to present the practical applications of investment theory and to convey insights of practical value. The course also covers portfolio optimization and Capital Asset Pricing Model (CAPM).
3 credits. Prerequisites: FIN 220 Financial Math

• Syllabus

FIN 491 Investment Portfolio Analysis
Everyone is exposed to risk at some time it is unavoidable. Having the proper tools to deal with risk can save you money and help you avoid financial hardship. The Risk Management course is designed to provide students a firm foundation, business principals as well as a familiarity with contemporary methods used by organizations and individuals to manage risk in a dynamic and complex environment.
3 credits. Prerequisites: FIN 220 Financial Math

• Syllabus

GER 103 Fundamentals of Management
The aim of this course is to provide a general idea of business. This class will facilitate students increase business knowledge and skills in the various areas of business including: marketing management, human resources, finance, and economics. The course also emphasizes the impact of the changing, dynamic, volatile information on business. The intention is to provide information so that the student can make successful decisions about the business choices which will increase the profitability of companies.
3 credits. Prerequisites: none

• Syllabus

GER 244 Business Ethics
The aim of this course is to introduce the student to the ethical issues involved in Business administration. Every Manager faces decision making everyday and these decisions must be performed addressing to the best of their abilities the righteous choice within an ethical framework. Therefore, Business Ethics applies theories, guidelines and courses of action that will be applied in headquarter and administrative centres. We will analyze ethical issues within the business world, such as corporate ethics, corporate responsibility, employee-employer obligations, marketing, advertising and consumers, and the environment.
3 credits. Prerequisites: ECO 161 Microeconomics I, ECO 222 Macroeconomics I

• Syllabus

GER 280 Development & Evaluation of Projects I
This course teaches academic theory of project evaluation, development, and management. It covers topics such as project concepts, life cycles, time, quality and cost management, risk management, project organization, and management skills for projects. Students practice the various concepts with case methodology and other exercises.
3 credits. Prerequisites: FIN 220 Financial Math

• Syllabus

GER 286 Organizational Behavior
This course offers an assessment of the importance leadership plays in achieving effective organizational performance and the rapidly expanding body of leadership-related research findings. The theoretical and practical perspectives and experiences in the areas of motivation and human relations will be explored including; individual behavior, small group behavior, inter-group behavior; organizational effectiveness, and organizational development.
3 credits. Prerequisites: none

• Syllabus

GER 309 Customs & Nomenclature
This course covers basic legal and technical concepts, procedures and documentation required by local and international importers & exporters to enter and understand the customs clearing process. After an overview, the course covers the effective use of practical customs procedures and tools that firms can use in the export and import environment. Legal and technical definitions ranging from Customs techniques and terminology to the Harmonized System (HS Codes), Classification and Tariff structure will be explored.
3 credits. Prerequisites: none

• Syllabus

GER 377 Production
This course examines the different stages behind the production activities of firms that require a methodic use of logistics and related techniques.
3 credits. Prerequisites: GER 103 Fundamentals of Management

• Syllabus

GER 378 Cultural Factors in International Business
This course is designed to provide students with an understanding of cultural aspects pertaining to global business, and thereby increasing their awareness of the cultural factors that motivate decisions and behaviour in the business world. Students will gain an understanding of how the business cultures in the rest of the world diverge from their own, and will develop the cultural understanding, attitudes, and communication skills needed to function appropriately within an increasingly global and multicultural working environment.
3 credits. Prerequisites: none

• Syllabus

GER 391 Export Promotion
This course covers tools and procedures needed by businesses to enter and grow in the exporting environment, as well as ways governments can facilitate growth of exports. After an overview, the course covers tools for achieving competitive strategies that firms and nations can use to increase export success. Governmental strategies ranging from import substitution to export promotion will be explored. The last half of the course addresses topics primarily for exporting firms, including ways to gain and use information and other steps in exporting successfully.
3 credits. Prerequisites: none

• Syllabus

GER 402 International Trade
This course has been designed for the development of executives able to tackle the challenges of global competition in the 21st Century, mainly in Latin America. It includes topics such as International Business theory, origin and perspectives of common markets and free trade agreements. Interactions between the region and other trade blocs are discussed too. Heavy emphasis is placed on research conducted by the students and the application of theory to explain current events.
3 credits. Prerequisites: ECO 222 Macroeconomics I

• Syllabus

GER 403 Legal Topics in Foreign Trade
The objective of this course is to expose the student to the international legal structure of the world of commerce, and to prepare the student for participating in international trade with the tools needed to be competitive.
3 credits. Prerequisites: none

• Syllabus

GER 440 International Insurance
This course studies International Insurance's concepts, laws, documents, rules, its application in international business, internal national rules, enforcements organisms. This course offers a general knowledge of property and liability insurance principles. The course is an overview of insurance fundamentals, insurance operations, and insurance contracts, loss exposures, and risk management.
3 credits. Prerequisites: none

• Syllabus

GER 475 Strategic Management
The purpose of this course is to develop effective managers by applying principles of management, marketing, economics, finance, human resources and organizational behavior to understand the environment and develop successful business strategies for the 21st Century. The case study approach will be followed to analyze different managerial situations.
3 credits. Prerequisites: none

• Syllabus

GER 485 International Business Management
The focus of this course is on the management of international business. The fact that international businesses operate in different nations means that they must operate within the context of varied national requirements and cultural expectations. This is a core course and as such, it is required that students taking it must demonstrate a senior level work by a sound knowledge of basic economic theory as well as related material in the business world. It is expected that students should be able to conduct business research and to make oral presentations on current international business issues.
3 credits. Prerequisites: DEM 451 International Law

• Syllabus

MKT 260 Introduction to Marketing
This course is designed to introduce students to the basic terminology, concepts, and practices of contemporary marketing as applied in a variety of business and non-business settings. This course will provide the foundation and important overview students will need for further study into advanced marketing concepts.
3 credits. Prerequisites: none

• Syllabus

MKT 353 Consumer Behavior
Marketing actions and consumer behavior has been acknowledged as one of the most important knowledge items in business and foreign trade. Competence in world of sales and market management advertising planning analysis research and resulting impact is in fact a demonstration of individuals, knowledge, diction, analytical ability, comprehension and intelligence. Starting focuses on identifying the relevant behavioral variables in a given product purchase situation and determining how marketing actions can be adapted to meet the way in which consumers perceive, select, and buy. Furthermore, students should apply the concepts learned in practical cases in order to understand how these theories are applied in business.
3 credits. Prerequisites: GER 203 Fundamentals of Management

• Syllabus

MKT 358 Marketing Research Methods
This marketing research methods course gives students the opportunity to examine the fundamentals of business research. The course will examine how and when to conduct marketing research, and the techniques of research and reporting methods.
3 credits. Prerequisites: MKT 260 Introduction to Marketing

• Syllabus

MKT 362 Distribution Channels
This course is designed to introduce students to the basic terminology concepts and practices of contemporary marketing as applied in a variety of business and non-business settings. It will provide the foundation and important overview for further study into advanced marketing concepts.
3 credits. Prerequisites: MKT 260 Introduction to Marketing, GER 103 Fundamentals of Management, GER 286 Organizational Behavior

• Syllabus

MKT 363 Communications in Marketing
This course covers academic theories and practical applications for managing and evaluating integrating marketing communications programs. Students have the opportunity examine marketing communications tools and their importance to business and non-business organizations. Advertising, (consumer and trade) sales promotions, personal selling, public relations, publicity, and direct marketing are the major types of marketing communications that will be reviewed as strategic tools for creating corporate goodwill, brand equity and competitive advantage. It is assumed that students already know introductory marketing principles and have a basic understanding of consumer behavior.
3 credits. Prerequisites: none

• Syllabus

MKT 371 Logistics
This course will provide the student with a clear understanding of the role of management science in business decision making. The course will cover the main areas of modeling and then use these models in business applications.
3 credits. Prerequisites: MKT 362 Distribution Channels Marketing

• Syllabus

MKT 380 Product Development
This course exposes the student to the decision-making processes involved in product development with emphasis on creating successful new products. The major types and processes of product development methodology are presented from searching for a competitive idea through creating, launching, monitoring, and adjusting new products. Concepts, theories, and techniques are applied to case studies about successful innovations and to individual student projects to help each student learn to use product development principles. Regular class discussions and project presentations emphasize creative thinking, problem solving, listening critically, communicating persuasively, and using analytical tools to improve product development decisions and processes. Where possible, classroom discussions will place special emphasis on developing and introducing new products to the local marketplace and, where appropriate, other markets.
3 credits. Prerequisites: ECO 161 Macroeconomics I, MKT 358 Marketing Research & Methods

• Syllabus

MKT 415 Strategic Marketing
This course provides the student with a clear understanding of the decision-making processes involved in creating and implementing marketing strategies. The course is built from the concepts and literature of the fields of Marketing Strategy and Strategic Planning. The concepts, theories, and ideas are given practical application in case studies, in regular class discussions, and in the project, which builds throughout the course. Emphasis is placed on thinking, on communicating, on problem solving and on using analytical tools to aid decisions about marketing strategies.
3 credits. Prerequisites: ECO 161 Macroeconomics I, MKT 358 Marketing Research & Methods, GER 103 Fundamentals of Management or GER 286 Organizational Behavior

• Syllabus

MKT 433 Marketing of Services
This course provides an examination of related concepts as they apply to the unique aspects of service organizations within the field of marketing. The primary objective of this course is to supplement basic marketing and marketing strategy courses by focusing on concepts, issues, problems and strategies specific to marketing of services. Issues commonly encountered in marketing services such as inability to inventory, difficulty in synchronizing demand and supply, and difficulty in controlling quality will be addressed. Strategies used by successful services marketers to overcome these difficulties will be discussed.
3 credits. Prerequisites: none

• Syllabus

MKT 470 Sales Force Management
This course is designed to introduce students to the complete terminology, concepts, and practices of contemporary sales management as applied in a variety of business and non-business settings. This course will provide the foundation and important overview students will need for further study and experience interacting in the sales setting. Participating in, or leading a sales force ability has been acknowledged as one of the most important abilities for success in these days. Competence in the world of sales and marketing management, advertising, planning, research, analysis and results is in fact a demonstration of individual abilities: knowledge, diction, analytical ability, comprehension, concentration, strategic thinking and both intellectual and emotional intelligence. Starting from sales executive to sales manager, the most important role is to get more sale of product or services ( as a mater of fact; AT THE END OF THE DAY EVERYBODY IS A SALESMAN) Marketers establish relations with other organizations, groups, and individuals, this requires an ample knowledge and experience in management, communication activities, development of strategies and action plans based on them, preparing reports, doing research, bringing new ideas, and facing all competitors.
3 credits. Prerequisites: not indicated

• Syllabus

MKT 485 International Marketing
The purpose of this course is to review the changing competitive structures in demand characteristics in markets throughout the world. Upon completion of the course, each student will have an understanding of the challenge of international marketing. For a growing number of companies, being international is no longer a luxury but a necessity for economic GROWTH. These and other issues affecting the world economy, trade, markets, and competition MIND BUSINESSMEN AND UNIQUE MIND BUSINESSMEN will be discussed in the course.
3 credits. Prerequisites: MKT 260 Introduction to Marketing

• Syllabus

POL 210 Political Science
This course is designed for undergraduate students planning to major in political science other liberal students, and students from other schools in the University. The major objective of the course is to present an eclectic approach of the whole filed of political science. This why the course will examiner a wide range of topics ranging from theories (classical and modern) to ideological and institutional foundations upon which contemporary governments and political systems are based.
3 credits. Prerequisites: none

• Syllabus

COMPUTER SCIENCE & SOFTWARE ENGINEERING (CSSE)

COM 101 Computer Science I
This course is an introduction to the basics of personal computing and information technologies. If you have already covered the basic skills of Office you should sign-up for the more advanced skills that are covered in COM160. This course does not teach programming, although some programming ideas are presented. By the end of the course, the student will demonstrate a basic understanding of computer concepts and terminology, e.g., microprocessor, megahertz, virus, RAM, compiler, LAN, piracy, hardware, software, etc.
3 credits. Prerequisites: none

• Syllabus

DIG 201 Graphic Design
Graphic design for non-majors is an introductory course to the field of graphic design for the student who does not intend to pursue a major in graphic design. This course is an introduction to the principles and problem-solving methodology and techniques of basic graphic design. It is not intended to prepare students for the field of graphic design. The course will familiarize the student in the general terminology, theory and application of contemporary graphic design, how to select the appropriate computer hardware and software and prepare the results into a final body of work presented in digital portfolio format.
3 credits. Prerequisites: none

• Syllabus

SIG 301 Management of Information Systems I
The course is founded on the premise that information systems knowledge is essential for students to create and manage competitive firms, managing global corporations, adding business value, and providing useful products and services to customers. Companies are relying on Internet and networking technology to conduct more of their work electronically, seamlessly linking factories, offices, and sales forces around the globe. The digital integration both within the firm and without, from the warehouse to the executive suite, from suppliers to customers, is changing how we organize and manage a business firm. Ultimately, these changes are leading to fully digital firms where all internal business processes and relationships with customers and suppliers are digitally enabled. In digital firms, information to support business decisions is available any time and anywhere in the organization. 3 credits. Prerequisites: none

• Syllabus

Students may reuqest additional courses in computer science (taught in English). KEI and UEES will accomodate requests for additional courses if 8 or more students enroll in the course.

ENVIRONMENT & ECOLOGY (ENV)

CEC 171 Ecology
This course will provide the basic and general preview on how relationships between living organisms and their environment take place. Students shall be concerned with ecosystems and trophic relationships, influence of human activities over the environment, water and air pollution, energy resources, etc. By motivating group discussions, the course aims at increasing awareness, therefore providing a tool that enables students to face environmental issues from a more critical position, whatever their future field of work may be. Considering the most of our students are Business orientated, the relationship business-environment will be discussed.
3 credits. Prerequisites: none

• Syllabus

Additional courses comming soon. In the meantime, students may request courses based on their needs. KEI and UEES will accomodate requests for additional courses if 8 or more students enroll in the course.

JOURNALISM, COMMUNICATIONS & MEDIA (IJCM)

CMU 104 Speech
Whatever the path we decide to walk in life we will have to communicate, which ultimately means to share knowledge, ideas, opinions, stories� This course will offer you some fundamental tools to improve your communication skills, to organize ideas and deliver them with confidence in front of an audience.
3 credits. Prerequisites: none

• Syllabus

CMU 293 Intercultural Communication
This course will cover topics related to culture and the way people communicate through different types of symbols. It will give the student tools to understand the varied perception methods people use around the world to communicate messages. This course also deals with ways to understand stereotypes and the effects of culture shock on individuals removed from their societies. The main objective of this course is to show the student ways to behave, interact, cope and be effective when dealing with people of different ethnic origins. Globalization means a smaller world and only the people prepared to cope with multi-ethnic relationships in all the fields of human interaction will succeed. The class will provide information for understanding patterns of behavior, language, symbolisms and perception, use of space, non-verbal communication, body behavior, activity orientation, the handling of stereotypes, ways to improve intercultural communication, and the effects of culture shock on people living in a new social environment.
3 credits. Prerequisites: none

• Syllabus

CMU 294 Cross Cultural Perspectives
Fostering awareness of cultural differences in communicative strategies applied to international business negotiations, international organizations and global politics.
3 credits. Prerequisites: none

• Syllabus

CMU 351 Case Studies in International Communication
Intercultural communications is the study of interactions between persons of different cultures. It has become relevant to virtually every area of our daily lives. Where once there was cultural isolation, today there is continual interaction. In this course we will study intercultural communications by studying the similarities and differences in communication codes between cultures. We will examine intercultural communications by studying how cultural biases lead to misunderstandings and understandings. The communication problems involved when messages are misinterpreted reveal issues that are not immediately apparent in successful discourse. When a misunderstanding is recognized it provides a reason for doing cultural analysis, which involves a study of communication codes. We will identify possible sources of intercultural misunderstandings and conflicts in a variety of different social contexts. We examine the significance of cultural communication codes and themes in politics, education, business, industry and the media.
3 credits. Prerequisites: none

• Syllabus

CMU 403 Gender Communications
Examination of the significant role of gender in human communication behaviors as enacted in social spaces of daily life. In this course, students will examine research literature regarding sex, gender, and communication; critique methodologies and ideologies; and conduct limited research. Students will develop the facility to argue effectively regarding issues of power and concepts of difference across a variety of contexts. A great emphasis on current events regarding gender differences worldwide.
3 credits. Prerequisites: none

• Syllabus

LIT 290 Children's Film & Multimedia
An exploration of film and multimedia produced primarily for children and juvenile audiences, with particular attention to the films' entertainment and didactic value, the treatment of controversial themes and the depiction of children.
3 credits. Prerequisites: none

• Syllabus

Students may reuqest additional courses in journalism, communications and media (taught in English). KEI and UEES will accomodate requests for additional courses if 8 or more students enroll in the course.

MEDICINE, HEALTH & BIOMEDICAL SCIENCE (MHBS)

EDU 101 Health and Nutrition
Introduction to the study of health and nutrition. Course will explore the relationship between nutrition and health, healthy lifestyle habits and setting nutrition goals for a variety of needs. Covers such topics as the role of nutrients in maintaining optimal health, as well as preventing obesity and heart disease. Course material will review the physiological, social and cultural influences on eating habits.
3 credits. Prerequisites: none

• Syllabus

MED 401 Gross Anatomy
The anatomy of the adult is presented regionally with lectures and with corresponding detailed laboratory dissections on human cadavers. The Gross Anatomy not only covers the description of all the major parts, but also emphasizes basic functional aspects of the human body. In addition selected clinical lectures enrich the developing anatomical knowledge of each region of the body. The laboratory dissection is the main thrust of the course because there is no substitution for learning on a real specimen. Various computer aided learning programs and videos also supplement the course.
4 credits. Prerequisites: none

• Syllabus

MED 402 Human Physiology
General Physiology is initially presented in the course discussing topics that are fundamental to an understanding of normal and pathological physiology. These topics include cellular activities of membrane transport, membrane excitability, nerve impulse conduction, synaptic and neuromuscular transmission and muscle contractions. The normal physiology of each organ system is discussed, i.e., musculoskeletal, nervous, hematopoietic, cardiovascular, respiratory, endocrine, gastrointestinal, renal and others.
4 credits. Prerequisites: none

• Syllabus

MED 403 Operative Surgery
This course consists of comprehensive lectures and practical work dealing with general principles and practices of surgery and anesthesiology. The course presents the differential diagnosis involved in the pre-operative presentation, the surgical procedure and the considerations that are involved in the post-operative management period. The principles and practices of wound healing and cosmetic surgery, cardiac and vascular surgery, neurosurgery, ENT surgery, surgical diseases of the chest, breast, esophagus, diaphragm, stomach, duodenum, intestine, endocrine system, as well as oncology, transplantation and pediatrics. The emphasis is on pathophysiological principles.
4 credits. Prerequisites: none

• Syllabus

MED 404 Internal Medicine
This course provides students with broad-based experience in the provision of primary health care. Focus is on "continuity of care" to panels of individuals/families through active student participation in initial assessments, treatment, and follow-up. Opportunities are provided to screen, diagnose, and manage common problems of diverse populations (pediatric, adolescent, adult, and geriatric) presented in outpatient settings. The practice of preventive health and promotion of wellness through behavioral and lifestyle changes is incorporated. Emphasis is also placed on the acquisition of skills in osteopathic structural evaluation, osteopathic manipulative medicine, medical interviewing, psychosocial and cultural sensitivity, note writing, and case presentation.
4 credits. Prerequisites: none

• Syllabus

Aditional courses in medicine, biomedical science and fundamental sciences (taught in English) comming soon. In the meantime, KEI and UEES will accomodate requests for additional courses if 8 or more students enroll in the course.

SPANISH LANGUAGE & ECUADORIAN CULTURE (ILCH)

INT 301 Introduction to Interpretation
This course lays the foundation for interpretation skills. It introduces the theory and techniques necessary to perform a professional consecutive interpretation from Spanish into English. The primary focus of this course is on the process of active listening and retention/memory skills. This course is conducted as a laboratory where students observe their own short-term memory skills and explore different kinds of memory exercises. They keep a log where they record details of practice sessions, their observations, difficulties, improvements, etc. Toward the second half of the course, the interpreter's note-taking system will be introduced and students will begin to develop their own. By the end of this course students will be able to accurately interpret a simple, 5-minute speech, from Spanish into English, with or without notes and will be able to critique each other's performance professionally.
3 credits. Prerequisites: fluency in Spanish

• Syllabus

SPN 101 Spanish Language
The goal of this course is to enable students to acquire a basic mastery of the following four language skills: listening, speaking, reading, and writing. The course will emphasize practice of grammar and communication skills in the classroom.
3 credits. Prerequisites: none

• Syllabus

SPN 203 Spanish Language
The aim of this course is for students to be able to meet real communication needs: understand the oral messages of their environment (listening comprehension); pronounce and intone adequately (oral production); identify the written representation of sounds, accentuation and intonation (reading comprehension) and write in Spanish with the greatest orthographic correction possible (written production). Students will acquire the different skills through a sequencing of activities ranging from the study of phonemes to the reflection on intonation.
3 credits. Prerequisites: SPN 101 or equivalent

• Syllabus

SPN 303 Spanish Language
The aim of this course is for students to be able to meet real communication needs: understand the oral messages of their environment (listening comprehension); pronounce and intone adequately (oral production); identify the written representation of sounds, accentuation and intonation (reading comprehension) and write in Spanish with the greatest orthographic correction possible (written production). Students will acquire the different skills through a sequencing of activities ranging from the study of phonemes to the reflection on intonation.
3 credits. Prerequisites: SPN 203 or equivalent

• Syllabus

SPN 298 Spanish Language for Medicine (Basic)
The aim of this course is to introduce students to basic vocabulary in medicine and patient interaction.
3 credits. Prerequisites: SPN 101 or equivalent

• Syllabus

SPN 300 Spanish Language for Medicine (Intermediate)
The aim of this course is to improve communication between medical professionals and patients.
3 credits. Prerequisites: SPN 298 or equivalent

• Syllabus

SPN 299 Conversation in Spanish
El plan comprende una selecci�n de lecturas que abordan diferentes aspectos de la cultura, ideolog�a y problem�tica hispanoamericana y, en particular, la ecuatoriana. Iniciaremos nuestro curso con "Nostalgia", cap�tulo que contempla las migraciones y su impacto econ�mico, social y cultural. Continuaremos con "Memorias", el cual se centra en la historia e ideolog�a de Hispanoam�rica del siglo XX: los protagonistas de los procesos revolucionarios y las v�ctimas de la represi�n. El tercer cap�tulo "D�a a d�a", aborda las historias cotidianas, las costumbres y la tradici�n, la lucha por la supervivencia del hombre medio. En "Los problemas sociales" los temas son el machismo, la ni�ez amenazada, la delincuencia y la corrupci�n en los �mbitos del poder. "Viajando por el Ecuador" nos trae la m�gica cosmos - visi�n ancestral y las leyendas urbanas. Adem�s, nos lleva a recorrer la geograf�a pintoresca de la Sierra y Costa con sus ferias, fiestas y festivales. Finalmente en "De la educaci�n" revisaremos los principales problemas de la educaci�n en el Ecuador y Am�rica Latina.
3 credits. Prerequisites: SPN 301 or equivalent

• Syllabus

SPN xxxSpecial Project for Spanish Conversation
Estudio de los aspectos m�s relevantes de la relaci�n: lengua y sociedad ecuatoriana partiendo del hecho hist�rico hasta nuestros d�as. Breves estudios fon�ticos y morfosint�cticos de la lengua dentro del contexto social nuestro.
3 credits. Prerequisites: SPN 301 or equivalent

• Syllabus

SSC 203 Ecuadorian Socioeconomics
This course aims to present an outlook about the socioeconomic situation in Ecuador. This analysis will cover historical facts ranging from centuries ago until the current time. Therefore, another goal of this course is to develop strong abilities in bibliographic research and analytical thinking in order to conduct historical, social and economical comparisons. The acquisition of knowledge about the entire dimension that has shaped the socioeconomic context in Ecuador will help the students in the systematic understanding of the whole Ecuadorian economic structure, social protection system and political setting.
3 credits. Prerequisites: none

• Syllabus

SSC 204 History of Ecuadorian Culture
This course will introduce the student to the different historical issues that have formed our present day Ecuadorian Culture. They will get into the Hispanic and Indian background so as to be able to understand how and why our idiosyncrasy has evolved into present day Ecuador. Religious, political and societal issues will be used to come up with a better understanding of modern Ecuador. In this class students will learn about Spain before it embarked on the discovery of the Americas, the Moorish influence in Spain and the feudal patterns of behavior in everyday life there. Students will read the first accounts of the aborigines� life as described by the Conquistadors and learn about the basis of economic life in the early years of the Conquest. The course will refer to piracy and the vast political control Spain had to develop to check this and other problems that arose from such an immense and sparse continent. Students will be exposed to the problems of social class and caste, the fight between the Liberals and Conservatives in Ecuador in the late 1890�s, the behavior of the "Montubio" people from the Coast and the modern period of change and democratic instability. The course will finish with a general overview of Ecuador's external debt and the dollarization process at the beginning of the 21st century.
3 credits. Prerequisites: none

• Syllabus

SSC 425 Andean Integration
This course has been designed for the development of executives able to tackle the challenges of global competition in the 21st Century, through the integration of Andean countries. It includes current topics such as international organizations, trends in global corporations, case studies, cultural issues, and comments about daily news. Heavy emphasis is placed on research conducted by the students and the application of theory to explain current events.
3 credits. Prerequisites: GER 378 Cultural Factors in International Business or GER 485 International Business Management

• Syllabus

SSC 459 Regional Integration & Cooperation
This course has been designed for the development of executives able to tackle the challenges of regional integration in the 21st Century, specifically among Andean Countries. It includes history, development and current trends in the Community of Andean Nations (CAN), case studies, cultural issues, and comments about daily news. Heavy emphasis is placed on research conducted by the students and the application of theory to explain current events.
3 credits. Prerequisites: GER 475 Strategic Management, GER 378 Cultural Factors in International Business or GER 485 International Business Management

• Syllabus

TRA 331/2 Translation I
Students learn to assess and improve a translated piece to meet minimum quality standards. Students learn to identify areas of weakness in their own translations. In this course, appropriate solutions to most frequent translation problems are discussed, i.e. restructuring syntax, passive vs. active, verbalization vs. nominalization, Spanish elegant variation vs. English consistency in text, among others.
In general, in TRA 331 Translation 1, it is assumed that students are working into their B-language (English). They learn what the marketplace demands for Spanish into English translations in terms of quality and client expectations: prompt, electronic file delivery of professional quality.
In general, in TRA 332 Translation 1, it is assumed that students are working into their A-language (Spanish). They learn that total quality is a natural client expectation: the translation must not only be accurate but must also read well in Spanish, in terms of language style and register.
3 credits. Prerequisites: TRA 300, TRA 301, TRA 302

• Syllabus

TRA 351 Editing & Proofreading
This course provides the student the basic techniques for editing, proofreading, revision, identifying and correcting mistakes in original and translated texts. Students will learn computer procedures and will work on real cases/authentic materials. Thus, this course focuses specifically on total quality control of completed products. To obtain such goals, the student will become familiar with the standard tools used for fulfilling such tasks. Furthermore, the student will develop the adequate and necessary critical competence in order to asses whether a translated text needs to be revised, and to what extent. Pr�cis writing techniques and exercises are also covered in this course.
3 credits. Prerequisites: TRA 301, TRA 302

• Syllabus

URB 320 Rural vs. Urban Life in 21st Century Ecuador
This course examines the evolution of rural and urban lifestyle from the 19th and 20th Centuries and focuses on lifestyle in Coastal and Andean Ecuador as we transition into 21st Century. Students will analyze the influence of communication and information technologies in functionality and will look at rural vs urban life in Ecuador.
3 credits. Prerequisites: none

• Syllabus

ELECTIVES

ARQ 224 Color Psychology
This course presents fundamental color phenomena concepts as they contribute to visual perception and human behavior. In seeking familiarity with these concepts and characteristics, the course progresses from theoretical to practical experimental issues stated in the form of projects. The course begins with primary issues concerning the experience of color, exploring concepts of color effects and characteristics, as well as basic attributes, color contrasts and harmonies. Finally, we deal with concepts about color response.
3 credits. Prerequisites: none

• Syllabus

ART 105 History of Art
This course gives a good perspective of the first expressions of Art from the prehistoric time until the Gothic Period. The students will be able to recognize art pieces from periods.
3 credits. Prerequisites: none

• Syllabus

ART 301 Color in Architecture
This course presents fundamental color phenomena concepts as they contribute to visual perception and human behavior. In seeking familiarity with these concepts the course progresses from theoretical to practical experimental issues stated in the form of projects. The course begins with primary issues concerning the experience of color, exploring concepts of color effects and characteristics, as well as basic attributes, color contrasts and harmonies. Finally we deal with concepts about color response.
3 credits. Prerequisites: none

• Syllabus

ART 304 Feng Shui Art for Professionals
Alignment and balance are the core and essence of feng shui. This course will explore the ancient Chinese art of harmonizing your surrounding to influence your health, success, and happiness. The course examines application of these principles in a home or office to create harmonious environments. Energy is studied as Chi, the cosmic breath or vital principle. Also, through knowledge and understanding of the different kinds of Chi, the Yin and Yang energies, the compass directions and the eight Pah Kwa areas are applied to case studies. The five elements are studied: Wood, Water, Fire, Metal, Earth as well as the different occupations associated with the different elements. Problems and Remedies for a good Feng Shui are presented.
3 credits. Prerequisites: none

• Syllabus

BIO 101 Biology I
This course is an introduction to the study of life with emphasis on basic concepts: energy relationships, cell biology, physiology, genetics, development, ecology, and evolution. Also, some attention is given to human organs and systems.
3 credits. Prerequisites: none

• Syllabus

BLB 450 Content-Based Maerials & Methodology (ESL)
This course explores practical ways to teach the skill sets of Speaking, Pronunciation, Reading, Vocabulary and Listening in an EFL or ESL classroom. Students are introduced to reflective teaching and develop their own methodology through observation of other EFL colleagues. As students reflect on their own practices, they learn to create a more critical classroom where they can apply best practices in a sheltered environment.
3 credits. Prerequisites: ESL 315 Introduction to Second Language Acquisition

• Syllabus

DIG 101 Introduction to Digital Design<