Introduction to the modern entertainment industry, world wide: study of the production process of mass media from an historical point of view, concentrating on the moving image (movies and tv); roles of the media producer throughout over the history of modern mass media disseminated via moving images. ICEM 102 Audiovisual Communication
Study of the visual and aural components of entertainment media from the theoretical perspective of aesthetic, cultural, and psychological factors: how do ‘moving images’ make meanings; what factors are distinct to moving images compared to ordinary perception; these issues, are then studied within the context of entertainment media theory as postulated by figures such as Eisenstein, Bazin, Metz, McLuhan, Zettl, and others and as can be seen in assigned exercise practice. ICEM 103 Screen Acting
Voice training, body movement, and other basic acting techniques from the perspective of the actor, director, and production team and crew. Students will have an opportunity to perform improvisational and scripted materials. ICEM 201 Screen Acting II
From interpreting text to acting and directing; acting for the screen; acquisition and application of fundamental acting and directing skills to TV, film, and animation. ICEM 202 Storytelling
The fundamentals of storytelling: elements and structure of a story; narrative techniques. ICEM 203 Audience Analysis
Nature and characteristics of audiences; principles and methods of gathering information about audiences, including size, demographic and psychographic structure, behavior, habits, and response toward the media, as well as its effect on audiences. ICEM 301 Introduction to Media Research
Various approaches to media research; methods of framing key questions and procedures of conducting media research; tools and techniques for gathering, organizing, and analyzing data. ICEM 302 Media Law and Ethics
Laws and regulations as well as ethical practices relevant to the media industry; case studies will be examined to appreciate the implication/ application of related law.