Semester 1
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV1613 Introduction to Marketing 3 0 3 7
ADV1621 Business Strategy and Communication 3 0 3 5
ENG1003 Communications Skills and Academic Reporting I 2 2 3 4
HST1001 Atatürk's Principles and History of Turkish Republic I 2 0 2 2
PRL1111 Theories of Media & Communication I 3 0 3 5
SOC1053 Sociology 3 0 3 5
TLL1003 Turkish Language and Literature I 2 0 2 2
Semester 2
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV2623 Introduction to Advertising 3 0 3 7
ENG1004 Communication Skills and Academic Reporting II 2 2 3 4
HST1002 Atatürk's Principles and History of Turkish Republic II 2 0 2 2
PRL1112 Theories of Media & Communication II 3 0 3 5
PSY1004 Essentials of Psychology 3 0 3 5
TLL1004 Turkish Language and Literature II 2 0 2 2
VCD1112 Art, Culture and Society ll 3 0 3 5
Semester 3
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV2613 Creative Communication 3 0 3 5
ADV2615 Persuasion 3 0 3 6
ADV2625 Advertising Production 3 0 3 6
ADV2627 Advertising History 3 0 3 6
POV1115 Photography 2 2 3 5
Semester 4
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV2614 Consumer Behaviour 3 0 3 6
ADV2622 Brand management 3 0 3 6
ADV2624 Research in Advertising 3 0 3 6
PRL1113 Introduction to PR 3 0 3 7
Non-Departmental Elective 3 5
Semester 5
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV3621 Ad Design I 2 2 3 6
ADV3623 Advertising Management and Strategy 3 0 3 6
ADV3625 Media Planning 3 0 3 6
GE-Elective 3 4
Departmental Elective 3 6
Semester 6
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV3622 Ad Design II 2 2 3 5
ADV3642 Advertising Account Management 3 0 3 5
ADV3644 Advertising and Popular Culture 3 0 3 4
GE-Elective 3 4
Departmental Elective 3 6
GE-Elective 3 4
Semester 7
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV4615 Advertising Campaigns I 2 4 4 7
ADV4621 Advertising Analysis 1 2 3 5
ADV4629 Media Ethics 3 0 3 5
ADV4990 Summer Training I 0 0 0 5
Non-Departmental Elective 3 4
Departmental Elective 3 4
GE-Elective 3 4
GE-Elective 3 4
Semester 8
Course Code Course Name Prerequisites Theoretical Practical Credit ECTS Tanim
ADV4616 Advertising Campaign II 2 2 4 7
ADV4622 Advertising Workshop 3 0 3 7
ADV4991 Summer Training II 0 0 0 5
Non-Departmental Elective 3 3
Departmental Elective 3 4
Departmental Elective 3 4