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My study abroad in Italy was the best experience.
I studied at the top design school and lived in the fashion center of Europe.
I was surrounded by people from different countries who were serious about fashion and design.
I would recommend this program for sure!
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Academics: semester & yearThe semester and academic year curriculum focuses on Italian fashion design, styling and merchandising. Courses are offered at Istituto Europeo di Design (IED), Florence campus. Students can enroll in a maximum of 15 credits (5 courses) per semester. Each course is 3 semester credits. Click on a course title to view the description and download syllabus.
Required coursesStudents must enroll in the Made in Italy and Italian Design & Production Methods. Academic year students have to take these courses only during their first semester of study. Made in Italy
This course introduces participants to the evolution and great innovators of Italy while examining contemporary designers, products and trends. The focus is on the emotional, expressive and sensorial value of fashion, decor and accessories. Florence will serve as the classroom to observe and evaluate contemporary creative and commercial realities. Synergies are created through the use of traditional lectures, meetings and discussions with industry professionals, practical training and site visits to showrooms, shops and exhibitions as well as the completion of a final project. Italian Design & Production Methods
This course offers students a unique perspective on the Italian fashion industry and the role of design in fashion manufacturing. It includes a combination of lectures, discussions, visits to local textile production and designers, and workshops on clothing, shoes and accessories.
Fall Semester: elective coursesFashion Communication & Public Relations
Introduces the fundamentals of techniques and styles in the creation of a fashion communication strategy and campaign. Focus on the range of fashion communication from classic advertising to events to trending social media. Fashion Events
This course primarily aims to develop in the student the ability to find and analyze the difference between all the typology of event used to promote a single object, a collection, a brand or a shop considering a fashion event as part of the communication and marketing process of a company. A very important highlight will be given to the capability of the students to conceive and plan the events strategy, in all its parts - from the brand identity to the concept and suggestions in order to present your ideas to the client. Social Media Lab (for Fashion)
Methods and strategies for communicating a project using new (social) media: recognizing the creative process (from conception to completion), choosing and organizing the information, interacting with the dialogue partner, studying the most effective communication model to adopt.
Prerequisites: Fashion Communication, Public Relations or equivalent. Trend Forecasting
Study of the methodologies for trend forecasting used in the fashion industry with a special focus on new media. Creation of a trend book related to trade fairs and socio-cultural analysis. Target identification and style research are also key features of this course. Branding (in Fashion)
Explores how a company's identity, image and values establish the basis for effective and successful communication and growth. This course is focused on the basic principles and methodologies as applied to the fashion industry. In addition, the course draws heavily on lectures from industry professionals with a focus of course in the Italian and Florentine experience/reality. History of Fashion Photography
The course explores the endlessly fruitful and fascinating relationship between photography and fashion in Western culture. With an European and North-American focus, classes follow a chronological order, ranging from the 1840s, when photography first appeared, to our days. Starting with the first daguerreotypes, the course then considers the relationship between photographers, art directors, stylists and artistic avant-garde in the 1930s and 1940s, to research developments in the following decades up to the marriage of art and fashion in the 1980s and 1090s, when barriers between "low" and "high" culture melt and fashion houses began to work with fine artists. Great attention is paid to contemporary developments, i.e., the latest fashion campaigns both in magazines and online. Using power point presentations, visits, video clips and movies, the course offers an in-depth immersion in the visuals and ideas that have shaped the past and contribute so much to the present development of trends, looks and styles in every aspect of fashion, communication and culture at large. Marketing & Management (in Fashion)
This course covers fundamental strategic marketing and management for the fashion industry. Special attention will be given to specific examples and case studies in Italy as well as diverse selection of companies, techniques and increasing importance and use of new media.
Prerequisites: Introduction to Fashion Marketing/Management or equivalent. Basic marketing fundamentals are necessary.
Spring Semester: elective coursesIntroduction to Fashion Events
This course primarily aims to develop in the student the ability to find and analyze the difference between all the typology of event used to promote a single object, a collection, a brand or a shop considering a fashion event as part of the communication and marketing process of a company. A very important highlight will be given to the capability of the students to conceive and plan the events strategy, in all its parts - from the brand identity to the concept and suggestions in order to present your ideas to the client. Fashion Communication
This course provides students with professional skills in the field of fashion and styling communications. Students focus on the various specific professionals working in this sector, understanding how they relate to the different approaches adopted to written and visual communications, both in hard copy and online, and to their benchmark targets. The aspect of styling interprets a variety of expressive registers and cultural contexts. Digital Communication I (in Fashion)
The course will give an understanding of the effect of development of the digital technology onto the physical reality. We will look at the new opportunities and ways of communication our digital age has given us. Using graphic composition programs to acquire IT literacy makes it easier for students to express an idea and enables the digital tools of representation to be correlated with the notions of visual perception. Teaching the use of the leading image processing programs enables students to maximize the impact of a concept, manage 2D images and modify their contents. Digital Communication II (in Fashion)
The purpose of the methods and processes available for visual design is to communicate and present complete projects. By providing students with a series of technical and methodological skills, the course teaches them to use the principle graphic design programs to create a customized book, a portfolio and multimedia graphic projects. Fashion Materials
This course provides students with professional skills in the field of fashion and styling communications. In the first year, they focus on the various specific professionals working in this sector, understanding how they relate to the different approaches adopted to written and visual communications, both in hard copy and online, and to their benchmark targets. The aspect of styling interprets a variety of expressive registers and cultural contexts. Semiotics for Fashion
The course will start from what semiotics is and what is the purpose of semiotics, then through lessons, examples and workshops the methods of semiotics will be explained and tested, with a strong connection to the fashion industry and the related professional situations in which semiotics can be applied as a tool. The last part of the course will be aimed to explore the evolution of semiotics and possible relations with other subjects and theories. Visual Language (in Fashion)
This course provides students with the analytical tools they need to examine the nexus between a product and the process behind its creation. This theoretical groundwork will enable students to understand which academic and cultural factors are at work in a design project to manage the disciplines that contribute to constructing a piece. Every design process is a confluence of functional, technological and formal aspects: the course goes through the various different phases, from how the idea is formulated to the development of the actual object, enabling both the most suitable tools to be identified and the management of those aspects that impact on the training, construction and representation of every creative activity. Visual Merchandising
This course train students' ability to act independently to apply the right methodology for devising, developing and producing a visual merchandising project. To develop their technical skills and practical application capabilities to manage a creative project effectively, from the choice of location and the organization of the design set. To develop their ability to observe and analyze the real world and contemporary trends in visual merchandising in significant fashion stores. To develop their ability to make an original, creative interpretation of elements in contemporary lifestyles, so as to propose a contemporary view of them in visual merchandising project. Fashion Styling
In this course, students learn to understand and apply the entire process of fashion styling, from the preliminary research to the finished product. Experimenting with interacting with other artistic disciplines and developing their own creativity, they learn to work autonomously. The course constitutes a further development on the tools and processes of design. Digital Events (in Fashion)
In addition to learning how to use video and digital communication, this course analyses the role of new media in fashion events and fashion system main appointments. Students acquire the ability to exercise critique about the phenomena related to digital communication, interactive and digital event planning, translating the codes of graphics and video language in contemporary cycles of fashion. Fashion History
The course is a journey through fashion as a mirror of Western society: from historic costumes to the modern concept of fashion. It teaches participants the tools to be able to decode and interpreting the silent language of fashion as an interdisciplinary subject, from a critical perspective, according to many factors related to: historic, social, economic, artistic context. The Course, after a brief excursus into the origins of fashion as a social and cultural phenomenon in the Western society, enters into the 20th century up to the contemporary styles. The course follows an interdisciplinary approach; fashion styles are decoded in relation to art history, society, anthropology, economy, gender studies, media studies, in a National and International context. Fashion and its interactions with culture, subculture, gender, and communication are emphasized. The course follows both a chronologic and thematic approach, as well as an experiential learning method, taking participant students into on-site itineraries and activities to enhance their educational experience based on first--‐hand knowledge. Florence, its rich culture, and heritage are used as the main classroom and source for students ‘ researches and learning activities. By the end of the term participants have to achieve a strong theoretical basis based on the studying of reliable academic sources, combined together with the knowledge of practical aspects related to the making of historic costumes and fashion. Modern Fashion History
This course investigates developments in the history of modern and contemporary fashion, so as to identify trends in the fashion system and how it communicates. The evolution in trends and styles is tackled from an historical, cultural, social and economic standpoint, providing students with the tools they need to understand fashion's contemporary relevance, highlight its mechanisms and identify its key personalities and salient phenomena. Video Language (in Fashion)
In addition to learning how to use video design programs and the most important techniques of video shooting and editing, this course analyses the aesthetic codes, the many different languages of the video medium and the influence exerted on perception and use of the fashion system. Students acquire the ability to exercise critique about the phenomena related to video production, translating the codes of their contents and understanding the techniques used to make them. Fashion Writing
The course will fine-tune students' ability to act independently to apply the right methodology for devising, developing and producing a proper fashion analysis and fashion writing skills, starting from complex concepts. To develop their technical skills and practical application capabilities to manage a fashion editorial effectively, developing their ability to observe and analyze the real world and contemporary trends in men's and women's fashion, as input for elaborating an article and translating it into an original, creative proposal of a style description. To develop their ability to make an original, creative interpretation of elements in contemporary lifestyles, so as to propose a contemporary view of them in a fashion writing work.
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