Communication theories, strategies for planning managerial communications, skills in oral and written reporting and persuading, new technologies in business communication, implications of those changes to organizations. ICBC 202 Business Communication II
Prerequisite: ICBC 201
More areas of Business Communication, job search, interview skills, sales negotiation skills. ICMS 301 Management and Organizational Behavior
Planning; development of objectives and plan; organizing work relationship; motivating and leading; actuating coordinated efforts; controlling and measuring progress and taking corrective action; the role of the administrator, interpersonal and intergroup processes, organizational change. ICTM 200 Fundamental Accounting
Business transactions and financial statements, evolution of accounting, recording and classifying financial transactions, preparation of financial statements, characteristics of various types of accounts, accounting principles, the usefulness and limitations of accounting information. ICTM 201 Principles of Marketing
Principles of business management, developing market strategy in business marketing and business customers, and real life business examples and case studies to demonstrate business marketing theories in practice. ICTM 210 Accounting for the Travel Industry
Prerequisite: ICTM 200
The basics of accounting; special requirements of accounting within the Tourism Industry; coverage of the balance sheet, income statement, cash flow statement, journal entries, and year-end closing of accounts. ICTM 211 Statistics for the Travel Industry
Design of experiments, collection of data, presentation of data, descriptive statistics, elementary probability, normal distributions, estimation of parameters, hypothesis testing, analysis of variance, regression and correlation, analysis of frequencies, and non-parametric methods. ICTM 212 Introduction to the Travel Industry
Prerequisite: 36 credits of General Education
The evolution of the hospitality/tourism industry and its various components, operations of hotels/resorts; tour operators; travel agencies; attractions and transportation modes; addressing the political, social, and economical implications of tourism. ICTM 213 Finance for the Travel Industry
Prerequisite: ICTM 200
Introduction to the Hospitality Industry; methods and importance of tourism and hospitality finance, cash management and its importance; the investment decisions regarding tourism and hospitality projects and capital expenditures; cash control during the various stages of operations; statement of cash flow; an introduction to feasibility studies, financial ratios analysis and working capital. ICTM 214 Economics of Tourism
Prerequisites: ICSS 114
Principles of economics, particularly microeconomics, and applied economic concepts, analysis and techniques to the international tourism and tourism industry; assessing the socio-economic behavior of economic agents comprising consumers, businesses, government and its agencies, particularly their choices and decision making; covering key economic areas of demand, supply, elasticity, costing, pricing and investment; assessing the impact of tourism on an economy and the impact of environmental factors. ICTM 270 Consumer Behavior in Tourism
Prerequisite: ICTM 212
The supremacy of the consumer, the factors influencing behavior; knowledge and involvement, attention and comprehension, attitudes and intentions; decision-making behavior; classical and operant learning; cultural influences; reference groups. ICTM 307 International Travel & Tourism
Prerequisite: ICTM 212
The development and organization of the international travel industry; the sociology of tourism. ICTM 310 Event Management
Prerequisite: ICTM 212
Planning, organizing and managing event activities and the event environment, the industry’s stakeholders, event infrastructure, marketing, human resources, contingency planning, legal issues, strategic management, and research, analysis and evaluation. ICTM 311 Sales and Marketing for the Travel Industry
Prerequisite: ICTM 201, ICTM 212
The resources and variables available in developing a successful marketing strategy in the tourism industry; market research, advertising and promotion, sales techniques, and public relations; the tourism industry distribution network, and the integrated marketing efforts of the various components of the hotel and tourism industry. ICTM 312 Human Resources Management for the Travel Industry
Prerequisite: ICTM 212
An overview and survey of human resources management and personnel administration in the tourism industry; selection, staffing, labor relations, training and development of human resources and remuneration management in the tourism Industry ICTM 313 Tourism Environments
Prerequisite: ICTM 212
A comprehensive introduction to tourism planning and development; investigating impacts of tourism on economic, socio-cultural, and physical environments; exploring issues concerning host-visitor relationship, environmental analysis and audit, sustainable tourism. ICTM 318 Business and Social Etiquette
Prerequisite: ICTM 212
The fundamentals of good behavior and everyday manners; traveling home and abroad; etiquette in business and politics; greetings, introduction, names and titles; planning and scheduling meetings and agendas; dealing with staff; table manners; food and drink; conversation; telephone manners; inviting and thanking; entertaining; dress sense; cultural courtesy; body language and eye contact; gifts. ICTM 319 Eco-tourism Studies
Prerequisite: ICTM 212
Ecological principles applied to tourism; principles of human behavior used in eco-tourism issues; the relationship between natural resources and tourism; planning and management of natural, cultural resources and people’s way of life for sustainable use in tourism with special focus on rural areas, wildlife sanctuaries and other areas of forests, mountains, beaches and islands. ICTM 320 Lodging Property Management
Prerequisite: ICTM 212
Organizational structures; management and operation of hotels and resorts, and their various departments; emphasize on management concepts and the decision-making process. ICTM 323 Front Office Management
Prerequisite: ICTM 212
The essential knowledge and skills required for management in hiring front office employees and renting rooms within the hospitality industry; property management systems, reservations, yield management. ICTM 324 Food and Beverage Management
Prerequisite: ICTM 212
Food and beverage operations management within a hotel, pricing, inventory management, franchising, commercial kitchen, service for hotel and private clubs. ICTM 325 Housekeeping Management
Prerequisite: ICTM 212
Management of housekeeping duties within an establishment, supervision of staff, scheduling, use of different cleaning agents, safety within the work environment; housekeeping technology. ICTM 330 Cultural Heritage Management
Prerequisite: ICTM 212
Objectives and processes of cultural heritage development; development of eco-tourism impacts and pitfalls of cultural tourism; planning, conservation and preservation of cultural tourism; application of information technology and information management for cultural tourism. ICTM 331 Guide to Tourist Health and Safety
Prerequisite: ICTM 212
Basic understanding of preventive tropical medicine with an emphasis on Southeast Asia; planning proper travel vaccine, chemo-or seroprophylaxis; determining real areas of risk; harmless animals versus poisonous ones; how to deal with the tropical climate; local food and drinks and where to get help when needed; practical tips for tour organizers and tour guides. ICTM 341 Forest Tourism Management
Prerequisite: ICTM 212
Compatibility between tourism, forestry and conservation; the management of natural resources, and the involvement of stakeholders and the community. ICTM 352 Tourism and Hospitality Law
Prerequisite: ICTM 212
The key principles of law applicable to tourism, hospitality, and related industries; Thai tourism legislation on business organizations and several international law issues such as consumer protection, product and service liability, employment, and law of access to the natural environment. ICTM 370 Technology for Tourism Industry
Prerequisite: ICNS 141
The use of information systems in the tourism industry; the use of computers to facilitate both the flow and management of information in the industry, the flow and capture of information related to providing tourism and hospitality services; constant changes in information technology and their impact on the channels of distribution; the interdependence and cross-linking of the industry’s systems along with the emergence of the Internet as another channel of information flow. ICTM 400 Tourism Business Management
Prerequisite: ICTM 212
The roles, sizes, structure, operations, management of tourism business organizations; relationships of tourism business organizations with a particular emphasis on exploring travel agencies, tour operators and wholesalers; corporate tourism management; incentive travel and meeting-convention planners. ICTM 401 Strategic Management for the Travel Industry
Prerequisite: ICMS 301, ICTM 311
Strategic issues in management; formulation and analysis of strategies; relationship between strategies and organizational structures; strategic thinking and managing change; pricing and distribution strategies; differences in strategies between sectors. ICTM 410 Passenger Transportation Management
Prerequisite: ICTM 212
A survey of surface, air, and water transportation; organization, operations, and regulatory and marketing aspects; examination of the inter-model concept; the social, economic, and political factors that have influenced government transportation priorities. ICTM 413 Operations and Quality Management
Prerequisite: ICTM 212
Delivering quality service to clients, training the travel industry’s human resource component, the meaning and importance of quality, value of the customer and service quality, quality management process, its impact on organizations and the significance of service quality to tourism and hospitality concepts together with the mechanism of quality management approach to providing service excellence through several advancements in quality such as benchmarking and total quality management. ICTM 420 Sustainable Tourism Studies
Prerequisite: ICTM 212
Concepts of sustainability that affect the tourism industry; the range of tourism developments designed to maintain environmental, social and economic well being of natural, built, and cultural resources; the inherent stability of natural ecosystems in order that certain parallels may be drawn and guiding principles applied to the management of tourism based projects. ICTM 423 Seminar in Tourism Planning and Promotion
Prerequisite: ICTM 212
Selected topics in tourism planning and promotion. ICTM 428 Tourism Guide
Prerequisite: ICTM 212
Preparation for qualified tour guides in Thailand, an overview of essential knowledge about Thailand: Thai geography, Thai foods, Thai art and society, Buddhism, ticketing, tour safety, and other such issues; participating in a field study. ICTM 430 Managing Package Tourism
Prerequisite: ICTM 212
The roles of major suppliers in the tourism industry in terms of their planning management operation of tour operators, and destination research; design itineraries; calculate and set the selling prices of tour packages. ICTM 431 Rural Tourism
Prerequisite: ICTM 212
Factors that determine successful rural tourism development and management of sites in an environmentally and culturally sensitive area. ICTM 433 Tourism in Developing Countries
Prerequisite: ICTM 212
Tourism development in developing countries and the impact it has socially and economically, health, international demand, and eco-tourism in a case method manner. ICTM 442 Hospitality Training
Prerequisite: ICTM 212, ICTM 312
The training of hospitality staff in their assigned tasks, training methods and different teaching methodologies for adult education. ICTM 461 Travel Industry Management: Internship I
Prerequisite: ICTM 212
A one-trimester internship where students gain hands-on experience at the MUIC Training Center, also known as Salaya Pavilion Hotel, in consultation with an assigned advisor. ICTM 462 Travel Industry Management: Internship II
Prerequisite: ICTM 461
A one-trimester continuation of the first internship (ICTM 461) where students gain hands-on experience in the tourism industry in consultation with an assigned advisor. ICTM 471 Seminar in Tourism Industry
Prerequisites: ICTM 212
Examining and creating solutions to the chosen current issues or case studies in the tourism and hospitality industry, particularly in the Asia Pacific region; conducting a tutorial discussion supported by experienced lecturers. ICTM 472 Airline Business Management
Prerequisite: ICTM 212
Airline organizations, airline regulations, airline routing, airline costs and revenue aircraft structure, operations and marketing aspects, low cost airline management. The impact of alliance and consolidation, the e-commerce revolution and sustainable airline development. ICTM 473 Seminar in Service Management
Prerequisite: ICTM 212, ICTM 461
Selected topics in service industries. ICTM 474 Supervision in Hospitality Business
Prerequisite: ICTM 212
Concepts of managing people in travel industry from a supervisor’s viewpoint; techniques for increasing productivity and controlling labor costs, time management and managing change; effective communication and responsibilities of a supervisor in a hotel or food service operation; motivation of employees and resolution of conflicts with staff, guests and other departments. Case studies are explored. ICTM 475 Introduction to Culinary Arts
Prerequisite: ICTM 212
Planning and operating food and beverage production in quantity food settings; various methods of food preparation ingredients and culinary terminology; reading and evaluating menus; developing recipe conversion and costing skills; examining different production schemes and product flow; the use and care of equipment, service techniques, procurement management, and cost control. ICTM 477 Hospitality Facilities Business
Prerequisite: ICTM 212
An overview of the operation of hospitality facilities, including operating costs for various types of existing facilities, types and characteristics of major building systems, available technology, and the responsibilities of the engineering-maintenance department, renovation needs of hospitality facilities, key managerial aspects of renovations. ICTM 478 Facilities Development & Planning in Hospitality
Prerequisite: ICTM 212
An introduction to the issues and opportunities inherent in the development and planning of hospitality facilities, specifically hotels and restaurants constructions; the project development sequence; conceptual and space planning; architectural design criteria; construction management; interpretation of architectural design and consultant drawings; setting appropriate facilities requirements; understanding industry practice; implementing properties decisions within a balanced design, operations, and financial framework. ICTM 480 Tourism and Hospitality Research Methods
Prerequisite: ICTM 461
An introduction to research process and design, data collection, hypothesis testing, and reporting; featuring econometrics and other quantitative applications in business research; research on a topic related to the tourism and/or hospitality industry.